Zagreb, the capital of Croatia is gearing up to host the grand Adriatic Health and Tourism Forum, the first of its kind from 12th– 13th October. With high patronage of the Ministry of Health, Croatia, the stage for this high-profile forum has been rightly set in the vibrant city of Zagreb, a region from where organized health tourism in Europe took off 150 years back.
For a country where tourism accounts for 20% of its GDP, it is natural to focus on all round development of niche tourism sectors by inviting substantial investment from key players. Very few places in Europe offer such a relaxing ambience as in Croatia.
The islands dotting around the Adriatic Coast are sparkling gems of Croatian tourism. The country sees 11 million tourist visits every year. It is enjoying a record tourism season this year in sun and sea tourism and is eyeing an appreciable growth rate in health tourism sector as well.
A glittering assemblage:
The upcoming 2-day meet promises an enthusiastic participation by experts and professionals. It has come up with a vast and interesting agenda with the aim to take Croatian medical tourism few steps ahead with better utilization of available resources and bring Zagreb under limelight as one of the prime destinations in this niche market.
The forum would witness a galaxy of highly potential investors, influential speakers and professionals from the world of entrepreneurs, tourism, health and economy hailing from both the private and public sectors.
Their intellect and innovative capabilities shared in the meet would go a long way in enriching this destination in every aspect of health tourism making Croatia and the Adriatic region a year-round destination for the medical travelers from the bordering and far-flung nations.
Mr Miljenko Bura, the president of the organizing committee has been displaying a high level of optimism in achieving this mission by synergizing the public and private sector and mobilization of health and tourism resources.
Image Source : Croatia.Hr
The forum would witness the introduction of a number of renowned domestic and international companies with their plenary presentations of projects. The panel discussions would see the gracious presence of recognized experts, entrepreneurs, developers, tour operators, hoteliers, accommodation service providers and eminent dignitaries from the governments of this region.
Dr. Prem to conduct a workshop on “Destination Branding”
As a motivational speaker and influencer and a leading global medical tourism consultant, Dr. Prem’s innovative strategies are highly acclaimed. His enriched experience and well crafted thoughts have created many success stories in enhancing the brand value of medical tourism destinations and related projects.
Destination Branding is one of the prime agenda of this high-profile meet where Dr. Prem’s workshop is going to add immense value. The workshop would offer a unique opportunity to delve in depth into the details of latest innovations in medical wellness.
Croatia is yet to position itself at an apical status in global medical tourism index. Thriving alone on the wonders of natural landscape and healthcare standards ranking at par with other developed nations is not enough to fill the coffers.
Dr. Prem’s delivery would hold the magisterial gathering mesmerized and with an insightful exploration of health tourism, a plethora of significant information and observations would come to light.
Thought provoking as they are the contents of the speech would help enable the participants to dig into the extreme fringes of possibilities, challenges and the latent opportunities within the orbit of medical tourism niche.
The Agenda – Positioning Croatia and Adriatic region as a round the year destination for pleasure and health tourism
Organizing a dedicated investment platform of this stature is an appreciable effort to uphold the century old tradition of health tourism. The quality of healthcare in Croatia is unquestionably excellent but it is the price advantage that would lure more international health travelers. It has been realized that by incorporating medical wellness into tourism the attractiveness of the destination gets enhanced by several degrees fetching visitors round the year.
In an effort to capitalize the untapped resources, the Croatian tourism ministry has announced 400 million investment plan in health tourism of which 2 million has been allocated exclusively for promotion for the first time. With this huge ministerial patronage, the Croatian medical tourism is to see brighter days in near future.
Therefore, the agenda of this meet justifies the objective where the emphasis would be on identifying important factors, which need to be considered to establish this region as one of the gems in international medical tourism.
As a dedicated investment platform, the meet would highlight the lucrative investment opportunities for the stakeholders which are likely to produce quick attractive returns. It would also bring to light the important role of the developers in various health tourism projects.
The forum would pinpoint the importance of the relationship between the robust healthcare infrastructure and steady growth in tourism as both these components complement each other in developing the health tourism market of a region.
The global population burdened with stress related ailments is inclined more towards preventive medicine. The unique innovations in health preventive programs embedded with sophisticated technology presented by a sponsor would be highly attention grabbing.
The ground is well prepared. The upcoming meet is appearing to be highly promising. The Croatian medical tourism is expected to receive some great investment which would foster a sustainable health and pleasure tourism ecosystem.