Worlds Best Medical Tourism Marketing Planning | Paid Advertisement | Online Marketing.
Your customers are Online – It is worth to get your online medical tourism marketing right.
Do you know nearly 4.48 billion people encompassing half the global population are active on the internet? (statista.com)
- 80% of the active internet users or nearly 93 billion Americans look for health-related topics online ( Pew Internet & American Life Project)
- 63% of the study participants used online search to gather information of a particular disease
- 47% searched for a specific medical treatment or procedure
- 28% of the participants looked for alternative treatments
- Online search drives 3 times more visitors to hospital sites (Google)
- 60% of healthcare consumers run the search engine while researching on nursing homes, physiotherapists & optometrists (LSA insights)
- Patients booking medical appointments ran online search 3 times more than those who didn’t. This implies healthcare consumers do more online evaluation from countless providers before zeroing in a particular one.
- 94% of patients check online reviews to evaluate providers.
- 84% of healthcare consumers trust online reviews to the extent of personal recommendations.
- Most importantly, only 1-6 online reviews are enough for consumers to form an opinion about your business and practices.