Worlds Best Medical Tourism Marketing Planning | Paid Advertisement | Online Marketing.

Your customers are Online – It is worth to get your online medical tourism marketing right.


Do you know nearly 4.48 billion people encompassing half the global population are active on the internet? (statista.com)

 

  • 80% of the active internet users or nearly 93 billion Americans look for health-related topics online ( Pew Internet & American Life Project)
  • 63% of the study participants used online search to gather information of a particular disease
  • 47% searched for a specific medical treatment or procedure
  • 28% of the participants looked for alternative treatments
  • Online search drives 3 times more visitors to hospital sites (Google)
  • 60% of healthcare consumers run the search engine while researching on nursing homes, physiotherapists & optometrists (LSA insights)
  • Patients booking medical appointments ran online search 3 times more than those who didn’t. This implies healthcare consumers do more online evaluation from countless providers before zeroing in a particular one.
  • 94% of patients check online reviews to evaluate providers.
  • 84% of healthcare consumers trust online reviews to the extent of personal recommendations.
  • Most importantly, only 1-6 online reviews are enough for consumers to form an opinion about your business and practices.

Why do you need us?

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Operations Management

The prime objective of hospitals/clinics is to operate the facility in the most cost effective manner supported by a proper management system and work culture. All these translate into hospital reputation and higher profit margins. We believe in lean operation and management. In operation management, our consultant team ensures the functioning of all departments in synergy sans redundant activities.

 

We help in:

    • Write and execute policies, operation manuals, and standard protocols checking whether recommended clinical and managerial skill sets are in place for the best patient care.
    • Managing day-to-day activities right from operational, human resource, financial, marketing and branding
    • Streamlining patient screening, TPA coordination, OPD management, billing/admission and discharge management and other activities for improved patient experience
    • Creating a competitive edge that is sustainable ensuring high-quality customer service and treatment standards.
    • Corporate relationship management
Isometric Business Teamwork

Paid Search Marketing – Are you in the know?

Online market place is crowded. Are your customers seeing you? This is the basis of your paid search marketing strategy – to come to the forefront.

  • Paid search leads gain by 150% in conversions than organic search
  • About 65% of clicks are generated through paid search marketing whereas 35% are organic clicks
  • Clicks through PPC are 50% more likely to result in a purchase than those from organic visitors.
  • Even with the best efforts of SEO optimization and reasonable budget, organic traffic rarely increases within the first three months.
  • Google Ads is the best channel for paid search marketing as most search results are generated through Google.

Do not let your valuable dollars go waste. Our years of experience in offering strategic online medical tourism marketing services will quickly increase your visibility in the market and fetch the best ROI continuously.

 
 

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Recommended online channels for Medical Tourism Marketing

Google Ads – The best paid search marketing channel

Are your potential customers finding you at the right time? With Google Ads, you can find them according to the location while actively searching for a specific treatment/service that you provide, and at the right moment when they are at the point of purchase.

 

  • For every 1$ spent on Google Ads, businesses get a return of $8
  • Google Ads is one of the largest online advertisers (the next being Facebook Ads) holding 37.2% share of the digital advertising market.
  • Google display Ads reach 80% of the global online users
  • 90% of the consumers are of the opinion that Google Ads influence their buying decisions.
  • People visiting websites through pay-per-click links on the Google search are 0.5 times likely to make a purchase.
  • 64.6% of intended online purchasers click Google Ads.
  • The average conversion rate with Google Ads is 75%
  • Small businesses grow 4 times more in revenue earnings with Online Ads and Data analytics than those with less advanced digital strategies.
  • The top 3 ad spots receive 40% of clicks of the Google’s SERP page
  • 72% of Google Ads advertisers intend to go for higher PPC budgets
  • Search Ads help in increasing your brand awareness by 80%

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Things can go wrong with Google Ads. Do you know 76% of Google and Facebook Ads get wasted?

You may not be aware where you are slipping but your growing ad expenses with poor returns may make you broke. Many Google Ad campaigns fail miserably owing to the lack of insightful strategy. Medical tourism services and products are way different from other commercial products. What fits with other businesses will never go well with yours.

 

  • Google Ads are great for faster market acquisition with assured ROI but have you set your strategies right?
  • To what extent your potential customers are aware of your business?
  • Are you leaving out potential customer base around you?
  • Do your Google Ads reflect your brand?
  • Do your Ads resonate with your customers’ preferences?

 

There are so many loopholes that most marketers/advertisers miss due to inexperience making Google Ads perform terribly.

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Are you considering the Smartphone or mobile user experience?

It is extremely important in paid search advertising but more than 50% of advertisers could not get this done rightly. You cannot undermine the association between mobile advertising and Google Ads as billions of smartphone users spend 5+ hours on a daily average basis on their phones.

 

  • 60% of Google searches happen through mobile
  • 95% of ad clicks on mobile happen with Google ad campaigns
  • 52% of Google ad clicks happen from mobile devices
  • Smartphone-based CPCs cost 24% less than the desktop but have a 40% higher CTR ( Click-through-rate)
  • Device-specific Ads have a phenomenal impact on CTRs
  • Mobile-friendly Ad extensions increase CTR by 5%.

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Why let us manage your Google Ad campaigns?

Our strategic Google Ad campaigns will fetch you more international patients. Our planned efforts with reputed facilities catering to international patients and tailor-made campaigns will place your business in front of your potential customers seeking exactly the treatments/services you offer. Our campaigns are simplified for your multiple offerings through a single-point contact. It makes easy to make note of only the important outcomes and ignore the rest Ensure a steady ROI on every click, ad and conversion being accountable for every dollar spend. We are expert in reading the mind of your audience and drive them to hit the “buy” button.

How do we deliver our strategies?

How we run your Google Ad campaigns

Paid Social Media Marketing

Why social media marketing?

  • 1 out of 4 Americans searching health information online take interest in reading shared experiences online for the treatment of similar conditions.
  • Dr. Google is not always right. 85% of doctors believe, Google search results often mislead patients.
  • 72% of the total internet users are active on social media
  • 60% of the 50-60 year age group are active on social media
  • More than 40% of healthcare consumers believe information on social media influences their way of dealing with health.
  • Younger people aged 18-24 years are twice likely to discuss of their health on social media
  • 90% of the survey respondents of the age 18-24 years are likely to trust medical information shared on social media
  • 31% of healthcare professionals are active on social media for networking
  • Nearly 60% of the physicians believe in the improvement of quality care through social media

Facebook, or Twitter or Instagram?

  • Currently, there are over 2.38 billion active Facebook users (Facebook 2019)
  • 70% of marketers use Facebook to acquire clients/customers
  • 74% of Facebook users log in every day.
  • 1 million websites are accessed having the ‘Log in with Facebook’ feature.
  • Over 6 million businesses run Facebook Ad campaigns but only 42% of them believe in its success.
  • 88% of businesses having more than 100 employees use Twitter for marketing purposes.
  • Instagram has more than 1 billion monthly active users and has been a great influencer in medical travel.
  • 75.3% of businesses in the US will use Instragram in 2020 (Social Media Today’2020)

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Choosing the right Social Media Channel

All social media channels are not suitable for all types of businesses. For example, Linkedin is great for B2B marketing while Facebook is great for B2C marketing.  Your business may need more than one social media platforms.

 

On which social media are your potential customers most active?


Where are your potential healthcare consumers easily accessible?


On which platforms your targeted customers engage most with Ads?

 

Our insight in running paid Social media Ads for global clients will select the right platform (s) for you.

 

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Our expertise will capture a bigger international market for you

We help with:

 

  • Tailor-made social media ads to meet your unique medical tourism business needs
  • Special ads serve as a primary campaign to promote your services on social media platforms
  • Ads to supplement your Primary Google Ads campaign
  • Creation of impressive banner Ads
  • Analyze your existing Social media Ad performances
  • Retargeting Ads based on your website traffic

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Social Media ad campaign strategies – Where do we stand out

All social media channels are not suitable for all types of businesses. For example, Linkedin is great for B2B marketing while Facebook is great for B2C marketing.  Your business may need more than one social media platforms. On which social media are your potential customers most active? Where are your potential healthcare consumers easily accessible? On which platforms your targeted customers engage most with Ads? Our insight in running paid Social media Ads for global clients will select the right platform (s) for you.

Do you need promotion, traffic, ranking, brand development and online reputation for your healthcare brand? Let Dr Prem and his team helps you to give you the ethical marketing push your healthcare product/services or client deserve.

HEALTHCARE – DIGITAL MARKETING

Our Digital Healthcare Marketing team has the required expertise and experience to create a unique brand image of your services and products, which will outshine others within the digital healthcare ecosystem. Connecting both healthcare startups and established healthcare leaders with the right audience in a right manner, we initiate fruitful communication with your segmented target audience while keeping your preferences and services in mind. We do keep a close watch on healthcare digital trends while providing bespoke solutions to healthcare centers, professionals and experts, so that they could gain the trust of prospect customers.

HEALTH CARE MARKETING STRATEGY

Healthcare market is vast. Our marketing strategy initiates with proper study of market opportunity, product categorization and market segmentation. Healthcare service requirement varies with age groups and socio-economic status of individuals. Our in-house expert envisages these factors including the challenges involved cautiously and device exclusive marketing strategies with due analysis of business goals, probable earnings, timeline and future growth plan. Our inbound market strategy is highly focused on driving traffic, website building, lead generation and subsequent conversions. It also involves a continuous synchronization of content selection, social media promotion, email marketing, mobile marketing and paid search analysis.

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OFFERING THE BEST DIGITAL HEALTHCARE MARKETING WITH USE OF HIGH-TECH TECHNOLOGY

Understanding the requirements of our clients is the forte of Dr Prem Web Services. Our expert web developers sit with the clients and understand every detail so that they can reach out to prospect customers accordingly.

WEBSITE DESIGN

Visualizing the customers’ thoughts is the ultimate objective of a great website. We at Dr Prem and Associates take proper care of this factor understanding the fact the vast target audience attracting the potential buyers from different segments and background. We take special efforts in creating suitable message- specific content of the healthcare products and services generating a high credibility factor of the provider. Our website structuring is done in the most user-friendly manner readily accessible from mobile devices as well. Easy navigation menus and route-maps of the website enable the customer to access the required information quickly leading to fast conversion.

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SEO/SEM

With the world going digital today, your products or services should be reflected in the regular search of the target audiences. Most of the healthcare service seekers choose google search engine to get detail information of health related service or products before selecting the provider or healthcare giver. Our expertise in SEO service brings your products through the website in the forefront among the millions of search results generatedWe ensure high page rankings of your website so as to grab the first attention of numerous service seekers. Our special technical integration with proper keyword selection fetches first page ranking with yahoo and bing search engines as well.

 

Do you need promotion, traffic, ranking, brand development and online reputation for your healthcare brand? Let Dr Prem and his team helps you to give you the ethical marketing push your healthcare product/services or client deserve.

BLOG CREATION

Healthcare domain is vast where medical breakthroughs and inventions are continuous events. If you are offering the latest services/products, well constructed blogs in your website are very much customer engaging building a strong base. Suppose, if you are providing any out-of-the-box service features like providing mobile healthcare monitoring for the elderly, a blog describing the features and benefits would bring in higher number of healthcare seekers fast. Our expert content writers are there to create impressive blogs where the relevant information and benefits are projected instantly which is educative and time saving for the customer.

PAY PER CLICK MANAGEMENT

If you are a new entrant in the healthcare service market and want to grab the attention of a large number of service seekers in the shortest possible time, our pay-per-click management service offers you the best way to advertise your service and products where you have to pay minimum but generate maximum profit. As you pay a very small amount of fee when your ad is clicked by a healthcare service seeker, your quick conversion rate will outplay the small advertising investment. Our target-oriented ad creation using the killer keywords directs the visitor to the right landing page resulting in quick conversion.

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HEALTH CARE MOBILE MARKETING

We at Dr Prem and Associates help you in reaping the highest benefits of mobile marketing mainly through androids creating unique apps and penetrative mobile ads engaging the various avenues of this marketing channel. We always strive to hit the right audience with the target message related to different healthcare service/products offered by you initiating a call to action. SMS or MMS regarding the availability of special therapies, offers and credit points are passed to the customer database enabling them to respond quickly through QR codes. Our unique customer feedback method in mobile marketing helps in detecting the customers’ choices and feedback enabling us adopt different strategies to convert them into loyal customers.

HEALTH CARE ONLINE REPUTATION BUILDING

Online reputation building imparts credibility to the service provider and builds trust and confidence among prospective customers which is a must in the healthcare domain. We strive to build our clients’ online reputation through our well managed system comprising of words of mouth, motivational comments, testimonials of recognized individuals and organizing interactive web platforms where prolonged customer engagement and feedbacks help in more conversions. Our online reputation building system presents the transparency of the service provider through past actions and current customer satisfaction feedback that are propagated swiftly through different social media platforms.

HEALTH CARE LEAD GENERATION

More the number of quality leads greater is the number of conversions that helps in the continuous revenue generation. We understand the complexity of the healthcare market better, and our efficient lead generation system creates quality leads with the highest conversion potential. Our exceptional dialogue-initiating system attracts the right customer base generating warm leads which ultimately get converted at a short time interval. We make sure to direct the service seekers to the right landing page where they can fill the required information and avail the ongoing offers/credits which gradually builds a good number of high-convertible leads. Our lead generation system specially takes care of generating warm leads rather than cold calls, which consume productive business time.

HEALTH CARE ONLINE REPUTATION BUILDING

Our uniquely created E-commerce websites are aimed in providing quality healthcare services in the most convenient manner to all. We take immense care in providing the best information in the most attractive manner. Our listings of specialty clinics, services offered, visiting specialists, infrastructure support, medical tourism facilities, online appointment fixing portal and other value added services are presented in the most convenient manner to enable the service seeker access his/her requirements with minimum clicks of mouse. Our online payment system is simplified to the best. We ensure the payment gateways are secured enough for hassle-free online payments.
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