Digital Health Marketing

HEALTH CARE BRAND DEVELOPMENT

Shining above the rest is the objective of brand development. We at Dr Prem and Associates help in creating a brand image of your services and products that will outshine in the market. A brand cannot be created if not connected with the right audience in a right manner. We study your preferences and services carefully and initiate unique communication with the segmented target audience who are already inundated with several messages from your competitors. We provide exclusive tailor made services for healthcare centers, professionals and experts that help in creating the niche market gaining the trust of your prospect customers who get converted into loyal customers forever.

HEALTH CARE MARKETING STRATEGY

Healthcare market is vast. Our marketing strategy initiates with proper study of market opportunity, product categorization and market segmentation. Healthcare service requirement varies with age groups and socio-economic status of individuals. Our in-house expert envisages these factors including the challenges involved cautiously and device exclusive marketing strategies with due analysis of business goals, probable earnings, timeline and future growth plan. Our inbound market strategy is highly focused on driving traffic, website building, lead generation and subsequent conversions. It also involves a continuous synchronization of content selection, social media promotion, email marketing, mobile marketing and paid search analysis.

Do you need promotion, traffic, ranking, brand development and online reputation for your healthcare brand? Let Dr Prem and his team helps you to give you the ethical marketing push your healthcare product/services or client deserve.
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WEBSITE DESIGN

Visualizing the customers’ thoughts is the ultimate objective of a great website. We at Dr Prem and Associates take proper care of this factor understanding the fact the vast target audience attracting the potential buyers from different segments and background. We take special efforts in creating suitable message- specific content of the healthcare products and services generating a high credibility factor of the provider. Our website structuring is done in the most user-friendly manner readily accessible from mobile devices as well. Easy navigation menus and route-maps of the website enable the customer to access the required information quickly leading to fast conversion.

SEO/SEM

With the world going digital today, your products or services should be reflected in the regular search of the target audiences. Most of the healthcare service seekers choose google search engine to get detail information of health related service or products before selecting the provider or healthcare giver. Our expertise in SEO service brings your products through the website in the forefront among the millions of search results generated. We ensure high page rankings of your website so as to grab the first attention of numerous service seekers. Our special technical integration with proper keyword selection fetches first page ranking with yahoo and bing search engines as well.

SOCIAL MEDIA

The huge impact of social media in product and service promotion in today’s digital era is well recognized along with the words of mouth that can create a huge database of loyal service buyers. We maintain a regular posting of added healthcare products and features keeping the regular social media site visitors engaged who ultimately drive in the revenues of business. We highlight important news, events and offers and other value added services keeping in mind the humanitarian aspect of the healthcare service in an exquisite manner spreading to millions quickly.

CONTENT MARKETING

Not only do we believe that Content is the king in digital marketing but also ensure its relevance towards ever changing customers’ behavior and demand. Healthcare market is dynamic. Hence, we maintain a dynamic approach with constant upgradation of your content adding unique eye catching features in healthcare service and products to help in loyalty building and customer retention. Customized content for specific service projecting at-a-glance features is our uniqueness to drive in more traffic within a set time period.

DIGITAL ANALYTICS

Smart marketing decisions cannot happen without proper data analysis. Our team at Dr Prem and Associates provides continuous efforts in collecting big data from the selected purchasing points to identify the customers’ choices and buying preferences (be it a service or product) that helps in framing and executing our digital marketing strategies and plans effectively. Choice of the hospitals, preference of treatments, choice of experts, location and availability of experts and services and their accessibility all comes under our extensive data analytics showing the right direction towards enhancing customer database and conversions. We are quick in anticipating changes in customers’ preferences and adopt attractive measures to keep them in the probable customer loop.

APP DEVELOPMENT

Being connected 24×7 is the motto of the millennium and taking care of this, our reputation in creating customized user-friendly apps helps a great extent in customer engagement and retention. Our team is expert in creating all-inclusive uniquely featured apps that may include health gadgets, appointment fixing, monitoring vital health parameters, real-time patient-doctor interaction especially in case of aged patients with restricted mobility and emergency help line. Exciting lifestyle modification and gaming features are also added to motivate the customers towards a healthy lifestyle. Most importantly, our multi-featured apps do not consume a huge storage space and can be downloaded free.

EMAIL MARKETING

Digital marketing services have taken the world by storm due to its ability to hit millions in lightning speed. Quality healthcare service being one of the most sought after services, it is a welcome thing for the customers to receive instant information of the best healthcare solutions available through emails. And we at Dr Prem and Associates give prime importance to this email marketing service hitting the customers’ inbox faster than the competitors. We strongly believe that well planned email marketing campaign helps in building a strong customer base that will lead to a continuous revenue generation. Our attractive newsletters highlighting offers and credit points can be easily viewed on android and mobile devices.

GOOGLE ADWORDS

Usage of correct google ad words to improve your website ranking and customer visits is important, and our SEO experts work seamlessly selecting the killer keywords for your website. Words that are most searched by healthcare seekers are listed out and are SEO optimized in such a manner that your webpage information reaches to the right audience in the least possible time. In healthcare sector, multibillion searches are done and your keyword list should contain the most relevant ones. Customer behavior and preferences are not static. Therefore, we continuously monitor your keyword list adding newer ones leading to more customer visits.

BLOG CREATION

Healthcare domain is vast where medical breakthroughs and inventions are continuous events. If you are offering the latest services/products, well constructed blogs in your website are very much customer engaging building a strong base. Suppose, if you are providing any out-of-the-box service features like providing mobile healthcare monitoring for the elderly, a blog describing the features and benefits would bring in higher number of healthcare seekers fast. Our expert content writers are there to create impressive blogs where the relevant information and benefits are projected instantly which is educative and time saving for the customer.

PAY PER CLICK MANAGEMENT

If you are a new entrant in the healthcare service market and want to grab the attention of a large number of service seekers in the shortest possible time, our pay-per-click management service offers you the best way to advertise your service and products where you have to pay minimum but generate maximum profit. As you pay a very small amount of fee when your ad is clicked by a healthcare service seeker, your quick conversion rate will outplay the small advertising investment. Our target-oriented ad creation using the killer keywords directs the visitor to the right landing page resulting in quick conversion.

HEALTH CARE MOBILE MARKETING

We at Dr Prem and Associates help you in reaping the highest benefits of mobile marketing mainly through androids creating unique apps and penetrative mobile ads engaging the various avenues of this marketing channel. We always strive to hit the right audience with the target message related to different healthcare service/products offered by you initiating a call to action. SMS or MMS regarding the availability of special therapies, offers and credit points are passed to the customer database enabling them to respond quickly through QR codes. Our unique customer feedback method in mobile marketing helps in detecting the customers’ choices and feedback enabling us adopt different strategies to convert them into loyal customers.

HEALTH CARE ONLINE REPUTATION BUILDING

Online reputation building imparts credibility to the service provider and builds trust and confidence among prospective customers which is a must in the healthcare domain. We strive to build our clients’ online reputation through our well managed system comprising of words of mouth, motivational comments, testimonials of recognized individuals and organizing interactive web platforms where prolonged customer engagement and feedbacks help in more conversions. Our online reputation building system presents the transparency of the service provider through past actions and current customer satisfaction feedback that are propagated swiftly through different social media platforms.

HEALTH CARE LEAD GENERATION

More the number of quality leads greater is the number of conversions that helps in the continuous revenue generation. We understand the complexity of the healthcare market better, and our efficient lead generation system creates quality leads with the highest conversion potential. Our exceptional dialogue-initiating system attracts the right customer base generating warm leads which ultimately get converted at a short time interval. We make sure to direct the service seekers to the right landing page where they can fill the required information and avail the ongoing offers/credits which gradually builds a good number of high-convertible leads. Our lead generation system specially takes care of generating warm leads rather than cold calls, which consume productive business time.

HEALTH CARE E-COMMERCE WEBSITES

Our uniquely created E-commerce websites are aimed in providing quality healthcare services in the most convenient manner to all. We take immense care in providing the best information in the most attractive manner. Our listings of specialty clinics, services offered, visiting specialists, infrastructure support, medical tourism facilities, online appointment fixing portal and other value added services are presented in the most convenient manner to enable the service seeker access his/her requirements with minimum clicks of mouse. Our online payment system is simplified to the best. We ensure the payment gateways are secured enough for hassle-free online payments.