Developing Wellness Resort, Wellness Hotels and Wellness Services Businesses For The Future

Today mankind’s most pressing need is – wellness. Wellness in all aspects of life-food, health, work, and pleasure. This sudden demand surge has opened the floodgates of opportunities for wellness resorts, wellness centers, hospitals, hotels, facilitators, and businesses.

Reports suggest that spending on wellness is greatly associated with happiness and longevity. For every $800 increase in annual wellness expenditure per person, happiness increases by 7% and longevity by 1.26 years (GWI). Isn’t this interesting? Though a lot depends on the nature of spending, it affirms the massive potential of wellness businesses.

I believe medical tourism is also moving towards a new shift where wellness will have a bigger role. The need of the hour is to bring in innovation, test creative skills, and even experiment. What would be the best wellness business practices today and in the coming years?

Let’s dive deep into this wellness guide.

Developing Wellness Resort, Wellness Hotels and Wellness Services Businesses For The Future – A Presentation By Dr Prem Jagyasi

Why Wellness is the future?

Wellness is vital for the advancement of mankind. From the days of cave-dwelling and hunting, humans led a balanced life of well-being ultimately creating an advanced world, the benefits that we reap today. Alongside, unwellness has gripped us to such an extent that we need to reconnect with the foundations of wellness to lead quality life.

Therefore, businesses will embrace wellness in unique ways for the ultimate consumer well-being through purposeful and pleasant experiences. A growing number of consumers have embarked on the wellness journey and are enjoying it for its benefits.

What are the factors driving future wellness business?

Let us check a few challenges the world is facing.

1 out of 5 in the world is experiencing some sort of medical condition
970 million people worldwide have mental health or substance abuse disorder
Mental illness affects more females (11.9%) than males (9.3%).
It is estimated mental disorders are attributable to 14.3% of deaths worldwide, or approximately 8 million deaths each year. (JAMA)
Anxiety is the most common mental illness in the world affecting 284 million.
Depression hitting 264 million
According to GWI, Mental wellness is a $121 billion market. Preventable non-communicable diseases account for more than half of global deaths.
- Preventable non-communicable diseases are responsible for 74% annual global deaths equivalent to 41 million lives.
- Chronic preventable lifestyle disease could be cut by at least by 50% if people lead a healthy lifestyle.
Given the situation, I believe wellness will become the most prioritized of all in the world.

Unlocking the potential of multi-dimensional wellness

The evolution of wellness is amazing, from a rarely-considered attribute to an essential lifestyle habit to be implemented in daily activities leading to happiness, satisfaction, and overall well-being.

But many people are yet to get a clear concept of wellness and wellbeing. Wellness is multi-dimensional encompassing:

Physical wellness
Mental Wellness
Emotional wellnessSocial wellness
Cultural wellness
Spiritual wellness
Intellectual wellness
Occupational wellness
Financial wellness
Environmental wellness

Wellness is the continuous pursuit in life while well-being is the realization. Adversities impact our wellbeing but how we react and cope up with matters most. Opportunities lie in creating innovative strategies helping people to get back to their wellness track.

Living well is the new living long fueling the wellness real estate market

The burgeoning aging population with higher spending capacity that yearns for quality living is pushing the wellness real estate market. Robust growth of long-stay wellness retirement resorts, well-cations, and all that promote practices conducive to well-being is imminent

Rising global healthcare issues and the affluent aging population are pushing the $4.3 trillion wellness industry and nearly $700 billion wellness tourism market.

Transforming challenges into wellness business opportunities

Crises will come and go. Global consumers have accepted this fact. They are more mindful of their well-being and look for standard wellness practices/measures wherever they go and on whatever they spend. They are bracing for resilience-building in different life aspects that would help them cope with any future adversity.

The biggest wellness challenge for today’s consumers is physical and mental health, which is impacted by a host of factors apart from diet and fitness. The perception towards wellness is changing creating great opportunities for wellness businesses. This is where a deep understanding of wellness dimensions comes into play.

Modern healthcare and the wellness world have realized their critical role in healthcare delivery, which will likely drive integrated medical wellness in the coming years.

Best practices to start a wellness business

You need to follow the basics and be watchful about the developing market and its demands. Be smart in anticipating.

Find the ideal wellness solution

Research what are the toughest wellness challenges individuals are facing in daily life. Ideate the solution to ease those challenges seamlessly without altering the normal rhythm of their lives. Simple solutions find more takers.

Product and pricing

Consumers are aware of their wellness requirements.

Provide outcome-based science-backed treatments and programs.
Understand the customers’ perception of pricing.
Set the price according to the market demand.

Propositions

How appealing are your offerings to your customers? Do they resonate with them? Most importantly, generate the desire and need in your customers’ minds.

Be an expert in communicating humanely

We handle hundreds of enquiries every day. We understand their sufferings and distress. Few soothing words and the right approach, you win them!

Be humane while communicating with patients beyond the professional attitude.
Invest in your staff and train them to communicate better with patients.

Get the feel of your online reputation

Positive online interaction builds trust in your customers’ minds.

Strongly promote positive reviews.
Showcase your performance
Deal with negative reviews smartly. Show that you have resolved the issue to the customer’s satisfaction.

Watch out for the trends

Shifting customers’ behaviour makes wellness trends dynamic.

Create provisions based on emerging needs.
Staycations, immunity-boosting, biohacking, intermittent fasting programs are finding more takers.

Be social on social media

How social are you on social media? Does your audience get value from your interaction?

Engage not just post. Interact with the audience. Guide them. Educate them. Inform them.
Ensure that your content has value. It effectively addresses the concerns of your audience.

Do not ignore Paid Ads

DrPrem website gets 1 million page views every month. Even in trying times, we didn’t cut a single penny in paid ads. Look for low-cost high-return advertising campaigns. It will pay off!

Measure Customer Service Experience

Get your customer service experience measured on a scale based on the following criteria.

Peace of mind (of guests)
Moments of truth
Focus on outcomes
Product experience

Once you get to evaluate their experience, you will know where you are doing well and where you need to improve.

Best practices for a sustainable wellness business

How can we let go of this opportunity? Let us consider the following practices.

Integrate wellness programs

Those running a hotel, resort, hospital, clinic or wellness centers can transform them into wellness resorts, hotels, hospitals, or clinics by integrating specific wellness practices. Many leading medical and wellness facilities and resorts have embraced this purposeful wellness integration. It has improved treatment outcomes and patient experience and boosted earnings.

Shift your focus to integrated propositions

Medical and wellness tourism facilitators can step up their earnings by considering personalized and curated medical wellness packages as per the specific needs of patients and customers.

Forging partnerships

Hospitals, clinics, resorts, wellness centers, facilitators, therapists, and travel organizations can forge partnerships to serve diverse the wellness objectives of customers.

Finally, continuously revisit the aforesaid dimensions of wellness in remodeling your wellness offerings. You will find business opportunities in all of them.

Get Dr. Prem’s Consultation for Your Wellness Business

Stuck in your wellness business growth? Planning to launch a wellness startup? Join Dr. Prem, a seasoned wellness consultant with a global footprint in 65+ countries. As an expert wellness advisor, he has empowered businesses, startups, and organizations thrive in the wellness industry. His impactful wellness masterclasses have been the guidebook for many established wellness businesses in charting their growth curve. Leverage his expertise to unlock growth, refine strategies, and achieve your vision. Book a one-on-one consultation with Dr. Prem and transform your wellness business.

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