Today mankind’s most pressing need is – wellness. Wellness in all aspects of life-food, health, work, and pleasure. This sudden demand surge has opened the floodgates of opportunities for wellness resorts, wellness centers, hospitals, hotels, facilitators, and businesses.
Reports suggest that spending on wellness is greatly associated with happiness and longevity. For every $800 increase in annual wellness expenditure per person, happiness increases by 7% and longevity by 1.26 years (GWI). Isn’t this interesting? Though a lot depends on the nature of spending, it affirms the massive potential of wellness businesses.
I believe medical tourism is also moving towards a new shift where wellness will have a bigger role. The need of the hour is to bring in innovation, test creative skills, and even experiment. What would be the best wellness business practices today and in the coming years?
Let’s dive deep into this wellness guide.
Developing Wellness Resort, Wellness Hotels and Wellness Services Businesses For The Future – A Presentation By Dr Prem Jagyasi
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- Why Wellness is the future?
- What are the factors driving future wellness business?
- Unlocking the potential of multi-dimensional wellness
- Living well is the new living long fueling the wellness real estate market How wellness hotels and wellness resorts are catering to the growing market?
- What is a Wellness Hotel?
- What is the difference between a Wellness Hotel and a Wellness Resort?
- What Wellness Hotels Must Do to Stand Out from Traditional Hotels?
- How to position your wellness hotel?
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- Best practices to start a wellness business
- Best practices for a sustainable wellness business
- Get Dr Prem’s Extensive Plan for Your Wellness Hotel and Wellness Business
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How wellness hotels and wellness resorts are catering to the growing market?
Wellness hotels and wellness resorts with their unique transformative health and wellness-focused amenities and experiences are redefining modern hospitality. The 2023 Hilton prediction survey says wellness remains the top priority for more than 50% of travelers. This means they will seek activities and experiences aligned with their wellness goals addressing mind, body, and spirit.
The hospitality sector is fast accommodating this growing need through backend integration of wellness activities like gyms, fitness centers, in-room wellness, and wellness concierge in their traditional amenities. Does mere integration make a wellness hotel or resort? Let us check.
What is a Wellness Hotel?
A wellness hotel is a specialized type of accommodation designed to enhance the overall well-being of its guests through a range of health-focused amenities and services. These hotels integrate wellness into their core offerings, providing more than just a comfortable place to stay. This may include fitness centers, yoga studios, fitness classes, comprehensive spa services, healthy dining, mental wellness programs, and sustainable biophilic design.
How a Wellness Hotel is Different from a Wellness Resort?
Wellness hotels and wellness resorts have significant differences as highlighted below.
Location and Settings
These are key differentiators between a wellness hotel and a wellness resort. Wellness hotels are typically located in urban and semi-urban areas integrating wellness amenities into their core offerings. Guests can take care of their health and wellness needs even when traveling.
Wellness resorts, on the other hand, are typically located amid scenic natural environments and offer transformative immersive experiences. Often located in remote locations, their serene environment helps guests relax and rejuvenate. Guests in wellness resorts often for extended stays and enjoy curated wellness programs tailored specifically to their needs.
Facilities and Services
Wellness Hotels offer basic wellness amenities such as a spa and gym, and may be some wellness-focused activities and dining options. Wellness facilities here are just a part of the broader range of conventional hotel services.
Wellness Resorts offer extensive wellness services and amenities aiming at a transformative experience to meet the specific health and wellness goals of guests. These include curated wellness programs, holistic therapies based on traditional healing practice, and immersive experiences. The offerings are designed to provide a complete wellness journey, often focused on long-term health benefits.
Guest Experience
Wellness hotels normally cater to short-term stays where wellness amenities come as additional services to add convenience and better accessibility for busy travelers.
Wellness Resorts focus on creating an all-encompassing wellness experience, often with longer stays that allow guests to fully engage in wellness activities and programs.
Read Guide to Wellness Resort Design and Architecture
Read Guide to Wellness Resort Services
What Wellness Hotels Must Do to Stand Out from Traditional Hotels?
As travelers increasingly seek wellness-focused stays, wellness hotels must go beyond standard amenities. To truly differentiate themselves, they must offer unique, personalized experiences that cater specifically to individual health and well-being needs.
Innovative Wellness Offerings
Develop personalized wellness programs based on guest assessments, including tailored fitness routines, dietary plans, and stress management strategies.
Offer exclusive treatments or rituals, such as signature spa therapies or holistic wellness workshops, not commonly available in traditional hotels.
Comprehensive Wellness Integration
Create customized In-Room Wellness offering personalized meals, sleep rituals, fitness equipment, essential oil diffusers, guided meditation apps, and other personalized services to enhance guests’ well-being. While designing, focus on biophilic design elements integrating as many natural elements as possible to create an ambiance of well-being.
Enhanced Guest Engagement
Offer dedicated wellness concierge services to assist guests in planning their wellness activities and tracking their progress. Utilize wellness-focused technology, such as apps for fitness tracking or virtual wellness sessions, to engage guests.
Sustainable Practice
Implement sustainable practices and eco-friendly designs that contribute to overall guest well-being and environmental responsibility.
How to Position Your Wellness Hotel
What sets you apart from competitors? Focus on unique offerings and target audience insights to create a compelling value proposition that resonates with travelers seeking specialized wellness experiences.
Define Your Unique Value Proposition
Clearly articulate what makes your wellness hotel stand out, such as exclusive treatments, personalized programs, or unique wellness experiences. Define your target audience, including health-conscious travelers, corporate wellness seekers, or those interested in holistic health retreats.
Create a Strong Brand Identity
Your message should highlight your commitment to wellness differentiating your hotel from traditional accommodations. Use design elements that reflect your wellness focus, such as calming colors, natural materials, and soothing imagery.
Leverage Marketing Channels
Utilize social media, wellness blogs, and online travel platforms to promote your wellness offerings and attract potential guests. Collaborate with wellness influencers, health professionals, and local businesses to enhance your credibility and reach.
Provide Exceptional Guest Experiences
Ensure that every guest receives a personalized wellness experience tailored to their individual needs and preferences. Collect and analyze guest feedback to continually refine and enhance your wellness offerings.
Essential Strategies for Wellness Hotel Success
While there’s no one-size-fits-all formula for success, these fundamental practices lay a solid foundation for your wellness hotel:
- Invest in Staff Training: Equip your team with advanced wellness knowledge to deliver expert, supportive service that elevates the guest experience.
- Continuously Innovate: Embrace the latest wellness trends, incorporating cutting-edge treatments and technologies to keep your offerings dynamic and engaging.
- Foster a Wellness Culture: Embed wellness into every facet of your hotel, from design to daily operations, making it a core value of the guest experience.
- Build Strong Partnerships: Collaborate with local wellness experts and sustainable suppliers to enrich your programs and ensure premium quality.
- Focus on Personalization: Customize wellness experiences to match individual guest needs, offering tailored programs that enhance their overall stay.
By implementing these strategies and focusing on delivering a unique and comprehensive wellness experience, a wellness hotel can effectively distinguish itself in the competitive hospitality market.
Get Dr Prem’s Extensive Plan for Your Wellness Hotel and Wellness Business
Dr Prem Jagyasi is a globally recognized wellness resort consultant with over 25 years of experience, having advised more than 100 top wellness resorts worldwide. Renowned for his impactful insights, he has delivered over 1,000 influential speeches and action-driven masterclasses on wellness businesses across 75+ countries. His expertise in guiding resorts to excellence and innovation underscores his status as a leading authority in the global wellness industry. Contact Dr Prem today for more information.
