Global Wellness Institute (GWI), thenot-for-profit organization, has been pioneering to raise global holistic wellness awarenessforthe sustainable well-being of individuals free from diseases and maladies. Non-communicable diseases (NCDs) cause 71% of all global deaths. 80% of these non-communicable diseases are preventable with a holistic approach to wellness.
As defined by GWI, wellness isthe active pursuit of activities, choices, and lifestyles that lead to a state of holistic health.Wellness is not an active or passive state but a continuous persuasion of habits and practices through conscious choices.
GWI’s dedicated research in curating incredible data and facts has helped industries to create unique solutions and inspired consumers to the right step toward holistic wellness.Global communities and decision-makers have augmented their efforts to promote wellness on a large scale with collective efforts to create healthier spaces for general well-being.
This article highlights their important findings and updates about the colossal $4.5 trillion global wellness economy.
Wellness Updates from Global Wellness Institute – Statistics, Facts and Trends
Interesting Stats and Facts about Global Wellness Economy
- The Global Wellness Economy valued at $4.9 Trillion in 2019 is projected to reach $7.0 Trillion in 2025 with a 9.9% average annual growth.
- Wellness Real Estate a $225 Billion market in 2019 witnessed explosive growth in the pandemic touching $275 billion in 2020 and was the fastest growing sector in the wellness economy.
- The physical activity sector valued at $874 billion in 2019 is projected to show a recovered growth to $1.2 Trillion in 2025.
- Asia-Pacific is the largest market for physical activity valued at $247 Billion in 2020.
- Mindful movement (at-home yoga and other stress reduction programs) posted the fastest growth in this sector growing by +14.7% from 2018-19 and shrank the least during the pandemic.
- Fitness tech showed explosive growth of +29.1% in 2020.
- Mental Wellness a $122 Billion market in 2019 reached $131 Billion in 2020.
- Senses, spaces, and sleep market valued highest at $57.3 Billion in 2020 in the mental wellness category.
- In Workplace wellness, GWI estimates that only 10% of the global workforce has access to workplace wellness programs and is mostly concentrated in Europe and North America.
- Workplace unwellness can cost 10-15% economic output of the global economy every year.
- Wellness tourism valued at $720 Billion in 2019 is projected to reach $1.1 Trillion in 2025.
- Spending of international wellness tourists on average is 35% more than the normal international tourists.
- Spending of domestic wellness tourists is177% more than the common domestic tourists.
- Secondary wellness travelers whose primary motivation is not wellness during vacation but make somehealth and wellness choices while vacationingaccounted for 92% of wellness trips and 90% of wellness tourism spending in 2020.
- The Spa industry that was badly hit during the pandemic is poised to reach $151 Billion in 2025.
- Hotel and Resort Spas were valued at $27.8 Billion in 2020 and day club/spas/salons were valued at $23.7 Billion.
Changing global attitude towards health and wellness in 2022
A 2022 Euromonitor Survey of 20,000 respondents across 20 markets shows the following trends:
- A wide variation in the perception of health. Nearly 70% of global consumers consider their health to be good, very good, or excellent.
- Consumers from the Middle East, Africa, and Latin America show more confidence in their health while Europeans trail at the bottom.
- People link health and mental wellness closely. Their definition of good health covers mental health (65%), healthy immunity (62%), good sleep (59%), feeling good (58%), and emotional well-being (56%).
- 16% of European consumers in 2022 report extreme or high stress daily.
- While nearly 50% of the respondents in other regions report taking part in regular stress-reduction activities, only 1/4th of Europeans are into it.
- Latin Americans are most likely to get into exercising and physical activities to relieve stress, Middle East and Africans tend to take vitamins and supplements, and North Americans are most likely to take prescribed medications.
- 15% of consumers taking part in stress reduction activities follow a special diet.
- Consumers in digital health solutions have dropped in Europe. They show the highest dependency on in-person healthcare visits.
Global Stress and Sadness is at the Peak
- People experiencing daily stress hit record high levels of 41%
- 330 million adults spend at least 2 weeks without talking to a friend or family members.
- Positive feelings like laughing or enjoying rest also touched new lows.
- Nations with the strongest social connections (such as Central America) score highest in positive emotions across the globe.
Expensive luxury wellness growth is beating all odds
- Consumers are willing to pay $4000 per night in wellness hotels or$200,000 on exotic cosmetic procedures.
- Wellness-centric trips reaped biggest gains in 2022.
- In 2023, high-end travelers plan to spend 34% more.
- Exclusive luxury will be the new norm of luxury wellness with hi-tech medical wellness like expensive cryotherapy, hyperbaric chambers, genetic analysis, and short duration stem cell therapy.
- Wellness social clubs are getting more exclusive and expensive where consumers are ready to pay a higher price if it considers both personalized wellness and socialization.
GWIs Handpicked 10 Wellness Trends in 2022
Dirt-y Wellness Soil Bathing
- The earth’s failing soil quality is threatening life sustenance.
- Reduced exposure of human beings to soil has given rise to unwellness.
- 99% of human evolution is rooted in the soil through farming and foraging (source credit: GWI)
- Soil captures a vast amount of atmospheric carbon and helps in recycling plant nutrients.
- Efforts of soil regeneration and living near soil in the form of soil bathing are a growing wellness trend.
- Wellness resorts will focus more on farm-based experiences and foraging especially regenerative farming.
- Hotels and resorts are resorting to food sufficiency by growing their produce.
- Wellness real estate will no longer be of new constructions but restoration of habitats.
- Wellness real estate is likely to focus on regen agri-hoods where residents will take part in regenerative farming activities for their own community supply.
- Nature-seeking home buyers are growing. They are willing to pay a premium too.
- Interior décor to get a new look atthe indoor microbial ecosystem in hydroponic gardens.
- Vertical farming jumped by several times as the global demand for year-round products grows.The industry is estimated to grow to $9.7 billion worldwide despite several challenges.
- Farming is medicine
Shedding Toxic Muscularity – Muscles don’t make a man
- Body image obsession is not entirely a women’s issue.
- 50% of men aged 16-40 years suffer emotionally from a false perception of ‘body image.
- Wavy 6-pack abs and strong biceps have hurt men’s mental health so much that gave rise to the term “toxic muscularity”.
- Steroid abuse and expanding use of Image and Performance Enhancing Drugs (IPEDs) in schools and high-end gyms can be dangerous.
- Growth of a new male body positivity movement setting healthy conversations will be amongthe top wellness trends.
Seeing digital health through a New Lens
- Wellness wearables have tied up human well-being in a way that it has become a new source of unwellness.
- Most of the technologies are adding up to our screen time and that is toxic to our well-being.
- New technological wellness will put our health and well-being at the center driving consumers to controlled tech exposure which is similar to healthy food intake.
- ‘Logging off’ movements to pick up.
- Strict regulations to keep kids less hooked on social media.
- Consumers can sue social media brands holding them responsible for their kids’ addiction to these platforms.
Intergenerational Living to redefine Senior Living
- By 2050, the80-year-old population in the world will be 3 times more than what it is now.
- About 50% of the 5-year-old population in the US today can live up to 100 years.
- Research says that the 1st person to live more than 150 years is already born.
- Modern seniors healthier and more productive than their predecessors do not want to be labeled as “old” or “ready for disposal”.
- New gen seniors refuse to settle on the isolated “retirement pasture”. Loneliness is a serious issue among seniors.
- Newer thoughts on intentional intergenerational living with wellness real estate innovations creating unique co-living models mutually benefitting seniors and the young.
- Baby boomers to drive a rapid expansion of high-end urban senior living communities.
- Elder Tech for enhanced senior empowerment enabling them better access to self-care, healthcare, and other wellness facilities.
- Senior living market is planning to build homes for lives beyond 100 years.
Tech Innovation to Reduce the Gender Gap in Medical Research
- Female health conditions like menopause, infertility, menstrual issues, etc. are largely underfunded and under-researched.
- Women face a tough time handling chronic female conditions and finding effective solutions.
- Menopausal Wellness needs a more healthy and open conversation
- Tech startups are creating quality research data through apps, AI, wearables, smart bras, virtual trials, and so on to enable better representation of women with improved access to participation.
- More push to create spaces for female health perspective clinical trials.
- Female reproductive health tech will get more attention through healthy dialogues.
- Women-centric holistic health and wellness platforms to grow.
- Women’s health therapeutics market is projected to grow from $54.4 Billion in 2021 to $70.8 Billion in 2026.
Self-Reliance Makes a Comeback
- Automation, do-less-get-more culture, convenience-always have for long created bigger inconveniences tough to get rid of.
- Next-Gen naturalism has pushed us to the basics of wellness where we physically and mentally engage more in keeping our supply chain intact.
- It could be like growing own food, cooking more instead of takeaways, and more physical movement instead of relying on gadgets.
Health and Wellness Coaching goes mainstream
- Global annual healthcare spending is $8.3 trillion and that on wellness is$4.4 Trillion but still, we fail to rein the wave of chronic diseases.
- Behavioral change is the toughest of all where health and wellness coaches can be great drivers through motivation.
- Health and wellness coaches act as a bridge between the health consumer and doctor easing the lives of both.
- Booming of Digital Health Platforms is putting trained Health and Wellness Coaching at the center.
- More certified health and wellness coaches will work with doctors, insurers, employers, therapists, trainers, wellness resorts, and individuals.
Metaverse enters the Wellness Space
- Personalized virtual e-health and wellness consultation through AR and VR
- Patients get immersive experiences recreated by physicists and therapists that help them to make conscious lifestyle choices.
- Incentivizing wellness like move to earn, and gamification of fitness will make healthcare more affordable and accessible.
- Fitness platforms are getting VC attention as they get into creating Health Metaverse where users will be rewarded with tokens through gamified fitness activities.
- 3D Virtual Medical World enabling patients to visit hospitals virtually will soon be a reality with Metaverse.
- Hospitality enters Metaverse with the opening of the first Virtual Hotel by Millennium Hotels in May 2022 where guests can engage in new immersive experiences.
- Metaverse embraces Fragrance where digitally programmed scent cartridges will emit fragrances suitable for the immersive experience and the user’s need.
Growth of Urban bathhouses
- Renovated urban bath houses to drive the “Cure Resurgence” by tapping the healing and cleansing power of water and heat.
- Pent-up demand will fuel the growth of Thermal and Mineral Springs by 18% through 2025 as more people will look for authentic, traditional, and proven wellness practices.
- Renovated urban bathhouses will give rise to more “social wellness clubs”.
Travel as the New Healing
- Post pandemic travelers are eager for engagement and adventure
- An American Express survey reports, that 76 percent of respondents are willing to spend on vacation that improves their well-being, and 55 percent are willing to pay more for such services and activities.
- Wellness officially overtakes travel with jaw-dropping new properties opening in 2022.
- Surge in nature escapes
- Growth in mind-trips
- Rise in psychedelic retreats
- Intentional journeys and Sensory journeys (with mind-body programs supported by incredible sound and lighting)
- A more intellectual travelers on the rise where wellness travelers look for purpose, personal growth, and skill building to feed their curious minds.
- Travel to become more accessible. 1 Billion people across the world have a disability.
- Scientific discovery cruises, edu-vacation, citizen science trips to make an impact on the earth, and responsible and resilient travel would be the new features in wellness tourism.
- Solo, sustainable, ethical, wellness, and essentialism travel to top the priorities
- Travel firms turning green to promote sustainability. More efforts to reduce overtourism, promote flight-free travel, allow more options for green transport, support local women’s employment, more local sourcing, renewable air cooling systems in resorts and villas, etc.
- In another trend, hotels are offering “virtual therapy sessions” and “joy ambassadors” helping pandemic weary travelers to unplug easily.
- Airlines are offering ‘on-seat guided meditation’ programs where fliers can meditate from their seats.
Country Wellness Ranking Report Released
- The largest market so far is the US valued at $1.2 Trillion nearly double the second largest market
- 28% of the Global Wellness market is occupied by the US.
- China comes second with a market valuation of $683 Billion.
- Top ten wellness markets (US, China, Japan, Germany, UK, France, Canada, South Korea, Italy, and Australia) account for 71% of the entire global wellness market.
Wellness Resort Trends
- Wellness resorts are seeing a new class of guests – the pandemic weary
- Full-body Reboot is a much sought-after wellness program
- Travelers are keen on intellectual wellness – programs that stimulate intellectual wellbeing
- Farm-focused retreats to see a higher demand.
- Urban Wellness Resorts to be the refuges of self-care seekers.
- Community development programs
- Post-divorce and post-relationship breakup retreats
- Hotels with wellness revenuesof more than US$ 1 million earned 126% more in TREVPar in 2021 than those with wellness revenues < US 1 million revenues.
Evolving Wellness Trends inline with GWI Prediction
Surge in Fitness-Cum-Wellness Festivals
- A combination of fitness programs and wellness activities.
- Mixing nature immersions with music
- Hiking, trekking, and marathon running combined music, healthy food, and diverse community experiences
- Fitness festivals, trails, ultra-trails, treks, and walks mixed with fun and frolic amid nature are more attractive for Gen Z generation.
Growing Demand for Thermal Bathing or Extreme Therapy
- The demand for hydrothermal bathing is more among post-pandemic consumers.
- Studies suggest thatvarious kinds of hydrothermal therapies can protect us from cardiovascular and respiratory ailments, build our immune system, improve sleep, help in muscle recovery and manage chronic pain.
- Creativity rushes in Thermal bathing in the form of floating saunas, cold rooms, contrast bathing facilities, etc.
Rewild to unwind
- 81% of global consumers Switch on to unwind but the emerging trend is switching on to wilderness.
- Brands are encouraging consumers to go back to nature and engage in ecotherapy, and outdoor activities.
- Outdoor engagement in restoring wilderness is the new form of self-care
The Wellness Divide between the High and Low-Income Countries to broaden further
- Turbulent economic conditions, rising inflation,and the Ukraine war to make well-being unattainable for a growing global population.
- In 2021, 700 million people in the world lived below the extreme poverty threshold and this number could grow to 900 million, especially in Sub-Saharan Africa, and Central and Southern Asia.
- Burnout rates are expected to compound in wealthier nations. In a survey, some 40% of workers in the US are more burned out in 2022 than in 2021.
- 2/3rd of working parents are experiencing parental burnout since the pandemic.
- High-end wellness industry segments like wellness resorts, wellness spas, wellness beauty, wellness real estate, and wellness tourism are expected to perform exceptionally.
- More incentivization of public wellness policy measures for social and individual well-being.
- Self-centric wellness to be under question and the focus may tilt to inclusive wellness.
Biological Age gets a new number, Longevity gets extended
- Biological age can be more or less than the chronological age. It will depend on the body’s “credit score”.
- Knowing biological age can prevent serious lifestyle diseases or predict the lifespan of an individual.
- 90 will be the new 40. Startups gearing up in their focus on longevity tech and science.
- Investment in longevity science is expected to grow from $40 Billion in 2021 to $600 Billion in 2025.
Nutrigenomics – the new trend in nutritional wellness
- Reprograming DNA with a different diet.
- We can turn off a specific gene with the diet for preventing lifestyle diseases.
- Precision Nutrition, the emerging trend in health and wellness
Functional Medicine Gets Expert Attention
- Functional medicine focused on prevention fits the philosophy of medicine weds wellness.
- Need for a personalized and integrative approach to healthcare that will significantly impact people’s lives with advanced preventive care for NCDs.
- It will gather insights into hormone balancing for longevity, biohacking for better life quality, preventative cardiology, gut health study, integrative wellness, and functional medicine, and advanced cancer care with precision medicine.
Aging is the New Disease, and anti-aging technology is emerging
- Billionaires believe aging can be stopped and even reversed through the biological reprogramming of cells.
- Growth of new Longevity Mindset: Mortality avoidable and youth extendable. Your mindset created beliefs that affect your attitude, approach, and behavior.
- The world is into the era of Exponential Medicine
GWI launches the new initiative on Psychedelics and Healing
- Researchers all over the world are closely watching the efficacy of psychedelic medicines in treating depression, anxiety, alcoholism, substance abuse, and PTSD.
- A study by the National Academy of Sciences says, psychedelics can cause long-term mood benefits.
- The wellness world is optimistic about some mental health treatment breakthroughs with magic mushrooms.
- Psychedelic-based Mental Health Gets VC attention
- According to Johns Hopkins, proper psychedelic drug formulations can cause therapeutic breakthroughs in patients especially those resistant to other treatments.
- VCs are investing in startups dealing with treatments with psychedelic drugs in treating PTSD to quitting smoking.
- Treatments of depression and anxiety need a different approach and Psychedelics can bring remarkable breakthroughs.
The coaching business is booming
- According to the International Coaching Federation (ICF), coaching is a $3 billion business in the world.
- A majority of life coaches do not have any certification or accreditation.
- Uncertainties, anxieties, and burnouts have fueled the coaching business, especially after 2020.
- 70% of ICF coaches are women.
- A 2022 McKinsey survey says, 42% of women often feel burned out.
- Coaching is mainly sought due to a lack of social connection and objectivity.
- Coaches are instrumental in motivating and bringing behavioral changes towards a life of well-being.
- Health coaches are highly demanded today.
Workout from Home tires out, Gyms back to shape
- People are tired of working out from home.
- Consumers are not getting that level of mental satisfaction exercising from home and are signing up for gyms.
- Only 15% of those into regular workouts in the US feel digital platforms have successfully replaced gyms.
Health and Wellness Retail leasing and Self-care Retail grow
- Growth of Medtail, a conglomeration of health and wellness retailers under one roof.
- Well-known national and private health and wellness brands are gathering in retail to promote preventative wellness more than curative wellness.
- Alternative medicine like chiropractic, acupuncture, reiki, etc. can be availed at medtail outlets.
- Retail staycations and Health Villages allowing consumers a new form of self-care.
- We can expect growth of WellMalls or WellMedmalls allowing consumers to take a health and wellness checkup of their choice.
Fighting the shocking trend of Bigorexia
- A June 22 study showed that 22% of males aged between 18-24 years suffered from disordered eating due to too much obsession with muscularity.
- The most dominant Tik Tok and YouTube male figures are muscle men.
- This crisis worsened during the pandemic as men spent too much time in front of mirrors.
- Widespread use of Anabolic Steroids/ Performance Enhancing Drugs leading to serious male health issues.
- Growing eating disorders in men due to perceived negative body image.Nearly 10 million men and boys in the US are estimated to face eating disorders at some point in their life.
- 59% of males report unfair judgment about their body image. 60% of men in a survey reported yearning to achieve a lean and athletic body.
- 2 out of 3 men report to felt hurt by comments about their body image from family and friends.
Femtech broadens horizon
- Femtech booms in Asia. Asia houses only 14% of global Femtech companies
- FemTech predicts Asia-Pacific will see the fastest growth in female health app use in the world by 2026.
- 1 in 10 women in the world suffer from PCOS. In India, it is 1 out of 5.
- Inadequate access to menstrual hygiene and education is likely to affect as many as 1 in 10 menstruating females in the world.
- Enhanced support for female sexual health and awareness, menstrual, and menopausal issues.
- Addressing long-term female health.
- More focus on gender awareness, gender-pay gap, financial empowerment, financial literacy gap, female-specific physical and emotional issues, and improved access to healthcare and wellness opportunities.
Wearables to do more
- Stress-reducing wearable uses tactile vibrations to reduce the user’s stress.
- Customized vibrations will create the same effect as hugging an animal or loved ones, and support relaxation, recovery, sleep, focus, meditation, energy, and socializing.
- Oura, the health, wellness, and sleep tracker sells 1 million smart rings.
Wellness and Fitness Snack for the Forgotten Generation
- Just about 20% of the world’s population join health clubs and the remaining 80% evade any such efforts.
- This 80% labeled as the “Forgotten Generation” are most likely to be over 50 years.
- Wellness Snacking is the emerging trend as many wellness clubs are offering “short duration wellness experiences” to support this demographic in their wellness pursuits.
Wellness Resorts are the New Office
- Office beyond the conventional cubicles with no walls between healthy workforce interactions.
- Salesforce planned to hire a wellness resort 70 miles south of San Francisco as the onboarding stage for new recruits and conduct out-of-the-office meetings in a wellbeing setting of the retreat.
- It will be a combination of work and wellness activity training for employees.
Functional fragrances as mood boosters
- A study says that scent is a catalyst for 75% of our moods.
- Scent in the form of functional fragrances can be a useful wellness tool for sensorial gratification and mental stimulation.
- Scent or fragrance has a direct link with three parts of the brain.
- Specific fragrances can be effective in calming nerves and reducing stress within 30 mins of exposure.
- Self-care with scent is on the rise. Expect innovative “Olfactory Escapes” in wellness resorts
Metaverse brings immersive fitness experiences
- Screen-based software where users enjoy immersive experiences while on the treadmill and stationary bikes.
- Choose your destination as you like with your VR headset.
Gamification of Fitness is on Fire
- Toxicity of digital immersion seem to recede as evolving digital platforms are integrating immersive wellness experiences to get millions hooked on workouts.
- Only 32% of the global population are into any form of recreational workout.
- Studies show financial benefits and special rewards for hitting fitness/wellness goals work. Credit cards are gearing up to offer special credit points if you achieve a definite fitness/wellness goal.
- Move-to-earn, eat-healthy-and-run, meditate-and earn, walk-to-earn, connect-to-learn, and even have sex-to-earn ( an app is already out) are fast catching up.
Shifting of Wellness Vibes from Overhype to realistic
- Last 3 years wellness products of all kinds each with some significant or insignificant propositions flooded the market.
- The pandemic has forced us to reevaluate wellness from the basics
- The demand is more of evidence and less of ‘woo woo’ marketing
- A sobriety in wellness is creeping – Easy and Soft Wellness is in
Relaxing Bathing Rituals – A Gateway to Wellness
- Conscious and mindful bathing approach can heal physically, emotionally, and spiritually.
- Japanese bathing culture in Onsen is as important as sleeping and eating.
- The Russian Banya, the hottest steam bath promotes rejuvenation.
- The Finnish bathing culture is added to UNESCO’s list of intangible Cultural Heritage in 2020.Nearly 90% of Finns participate in a weekly bathing session.
- Middle East bathing is popular forTurkish Hammam
- Temazcal, an ancient Mayan bathing ritual in sweatlodge involves a four-part ceremony.
- Therapeutic Ritual Bathing finds more takers in Wellness Resort programs like Nordic Thermotherapy experience in Nordic Hotels and Resorts, Oslo.
- Relaxation Spaces – Spas, saunas, baths, and Pools to have a new look
- Consumers’ demand to disconnect and immerse in self-care and pampering.
- Architectural innovations runamok to create unique personalized space to disconnect from the outer world and reconnect with self.
Mid-2022 Global Wellness Trends
Excerpts of opinions from GWI panelists and experts.
Self-care gets less selfish
People will be lending their helping hands more for community upliftment, a vital step to social wellness. Caring for others (at home and also at work) will be the new normal of self-care. More care for planetary wellness through enhanced environment-friendly practices.
Wellness Curiosity demands more evidence
Gentle and relaxed approach to wellness
Over consumerism on wellness is on the wane. There is a swing from overdoing wellness to “soft wellness”. People prefer going slow on wellness. Expect less obsession with ingredients, which have been a rage for the last couple of years. Misinformation and overhype of the so-called wellness practices endorsed by influencers and celebrities are under the scanner. A common-sense approach to wellness is growing with clear identification of real wellness and hyper-consumerism.
Growth of micro-wellness
People are looking for micro wellness opportunities like creating a backyard garden, growing your food, embracing naturalism and a minimalistic lifestyle, renting recreation places like swimming pools, fitness spaces, etc.
- Frequent small moments of joy throughout the day can train your brain to catch happy moments and reduce stress and anxiety.
- Consumers are looking out for brands to get more impactful moments of happiness.
Health and wellness come closer
The most sensible wellness trend to happen is healthcare getting closer to wellness. These two are inseparable and both complement each other in maintaining overall wellbeing. Doctors will write more natural practices than medicines.
Growing conversation in men’s wellness
It is not all about toxic masculinity that is pushing men to take steps towards unwellness for the sake of a false perception of self-image. According to experts, if women are underserved in healthcare men are underserved in wellness.
Social Wellness evolves through wellness clubs
Reevaluation of workplace wellbeing
Employees are aiming to feel better after work. Coming home will no longer be like returning from a battleground drained out physically and emotionally. Workplace wellbeing will depend much on how employees are treated.
- Usage of the word “wellbeing” in job postings grew by 147% since 2019 as released by LinkedIN 2022 Global Talent Trends Report.
- Employers are rolling out Mental wellness benefit packages for the staff.
- Pop-up Retreats are growing to allow staff connect with nature without disconnecting from work.
- Instead of compartmentalized high spending corporate wellness programs, focus will be more on holistic approaches to tackle social, emotional, and financial well-being.
- Building of social capital like strong networking, relationships, and trust is vital to boost corporate performance.
- Gen Z is looking for wellness perks, more flexibility, and authenticity.
China Wellness Surges after the pandemic
- According to Mckinsey, Chinese consumers are reported to be the highest spenders in online wellness products services.
- Traditional Chinese culture closely relates luxury with health.
- 60% of the Chinese population considers healthcare as a daily routine much ahead than the US (37%) and Japan (14%).
- Gen Z sees luxury more as experiences than materialistic.
Wellness Tourism trends
More demand for R&R (Rest and Relaxation) Wellness
- Means doing nothing. Just need ample rest.
- More determined to travel, to take time off
- People are open to new experiences
- Intentional travel like learning beekeeping, organic farming
- Increased focus on sustainability showing love for the earth.
- Transformative and regenerative travel
- Increased interest from governments
Hot Spots of Wellness Tourism
- Middle East – Saudi Arabia and Qatar (both in Medical and Wellness Tourism)
Therapy Trends in Wellness Resorts
- Indigenous therapies like Zulal Wellness Resort promoting Islamic Medicine in the Middle East
- Lots of medical into wellness
- Longevity treatments – living healthier, not sicker.
- Biohacking by calorie restrictions and intermittent fasting
- Infrared Light Therapies
- Hyperbaric Chambers
Headwinds in Wellness Tourism
- Geopolitical tensions like the Ukraine war and other restrictions are curbing wellness tourism recovery.
- Airports and airlines are severely understaffed creating lots of travel issues.
- Tourism tax is calling for selective tourism allowance restricting travelers to travel to destinations of their choice. Some destinations are positioned for certain market segments.
- The delayed return of Chinese outbound travelers is hampering global tourism recovery.