Cosmetic and aesthetic procedures pulling medical tourism market in Turkey 

Leisure travel or general tourism in Turkey suffered a setback few years back due to terrorist attacks but thanks to the growing craze of medical tourism that has helped in pulling out the country’s tourism industry from doldrums. Today, this country is counted among the top 10 cosmetic and aesthetic tourism destinations in the world.

medical traveler

As per statistics released by the Turkish Health ministry, the country experienced more than 1, 52,000 medical tourist visits in 2016. Most of the medical tourists were from the Gulf region, Libya, Azerbaijan, Iraq and also from European countries like Britain and Germany. In a recent speech, Recep Tayyip Erdogan, the President of Turkey said that the number of tourists coming for healthcare touched 470,000 by the November’19 end. The country aims 750,000 to 1.5 million medical tourists in the coming years.

There have been instances of tourists in large numbers visiting Turkish clinics from all corners of the globe. Although an appreciable number of medical travelers sought treatments in orthopedics, obstetrics and gynecology and ophthalmology, the demand for cosmetic and aesthetic procedures remains a few steps ahead.

Cosmetic surgery in Turkey is more advanced than other European countries.

High quality cosmetic surgery

This has been acknowledged by the 2nd Vice President of International Society of Aesthetic Plastic Surgery (ISAPS) and President of European Rhinoplasty Society. Turkish beauty surgeons have been working miracles of bringing a changeover in the appearance of their clients.  They have promised clients to enhance their looks and make them appear attractive. More importantly, their high success rates in these aesthetic procedures bear a testimony to their skills and commitment towards the customers.

Plastic surgery being a prime driver of global medical tourism, it is not difficult to see reasons behind the demand for Turkish clinics becoming international hotspots for aesthetic surgery. Thanks to the Turkish surgeons and their unmatched skill, passion and dedication when we talk of cosmetic surgery.

The policies of the country are tourist friendly so far as medical tourism is concerned. The Turkish authorities in the ministry of tourism are quick to realize the enormous potential their cosmetic surgery clinics hold to lure foreign customers.


Turkey has made huge progress in the domain of Rhinoplasty, Abdominoplasty and skin tightening, particularly around the eyes to give customers a kind of looks that they had always dreamt of. In the field of hair transplant too the country can boast of delivering a quality of service no other clinics across the world are capable of. In 2016, about 5000 people underwent hair transplant in Turkey per months and in 2017, the number is projected to 80,000.

Consequently, customers from Germany, Belgium, France, Denmark and Netherlands come to this country to get world-class surgical procedures done on them at prices far too low than what they could have achieved back home.

Anatolia in Turkey had always been famous in history for being a centre for cure for diseases.
Turkey’s fame for being a centre for healthcare and beauty enhancement is not at all a recent achievement. It has ancient ties with the country’s history and culture. Studies reckon that the number of tourists visiting this country for seeking healthcare solutions have been around an astounding 7lacs last year.

According to the numbers and information supplied by the Ministry of Tourism and Culture, there had been a phenomenal hike of 550000 medical tourists from different countries rushing to Turkish hospitals for medical treatments.

In the field of plastic surgery, Turkish clinics can beat any of its European counterparts any time achieving dream surgeries and that too at much lower prices. The government had made substantial investment in developing the country’s infrastructure as a supporting arm to back up medical tourism.

High quality cosmetic surgery at surprising cheaper price and what more could tempt a medical tourists better?

Hair transplant

A hair transplantation procedure could cost as much as 10000 Euros in a developed European nation. For that matter, a clinic in the US would charge somewhere around 30000 USD. As a comparison, in Turkey you could accomplish these targets at a fraction of prices.

In Turkey, people are rather passionate about cosmetic and plastic surgery considering the immense expertise of their surgeons. Be it local customers or customers visiting from abroad, the craze for these operations has gone viral.

The operating theatres supported by state –of- the- art medical equipments are capable of doing all sorts of complex aesthetic procedures with utmost precision. The doctors, nurses and attendants are well versed with these latest gadgets. A facelift would cost you only around 3250 Euros and a rhinoplasty is even cheaper a deal hitting around 2000 Euros. In Turkish clinics, expert surgeons with about 10/15 years of experience are contributing heavily to the booming of cosmetic and aesthetic tourism in the country.

The year 2015 saw 746000 foreign tourists visiting Turkey seeking top class medical treatments. Out of the 1 lack visitors to this country seeking hair transplant, around 70 % of the crowd was from UAE. The revenue from medical tourism in 2015 had struck a record 5.8 billion USD and that would be around 1lac USD per patient. Countries like Germany and the US would charge you twice as much charged by a Turkish clinic according to reports chronicled in Turkish Healthcare Travel Council publications.

Medical tourism companies facilitating the boost of Turkey’s medical tourism:

aesthetic dentistry

It is not easy for a foreigner to land up in any clinic of his/her choice in Turkey for any type of aesthetic surgery. Chances are high that he/she will not get the desired treatment outcome unless guided by a recognized agency.  Here steps in Petra Global, one of the reputed medical tourism companies helping countless patients/clients from different parts of the world including Middle East countries to avail the best aesthetic treatments in Turkey.

Strongly equipped with professional consultants and executives, this company offers all-inclusive support to every medical tourist whatever may be his/her requirements providing a unique experience. Petra Global is doing a great job in lines with the country’s reputation in medical tourism.

Strategic positioning of clinics taking care of tourists’ preferences:

male on medical and cosmetic surgery tourism

To give a supporting impetus to medical and cosmetic surgery tourism, Turkey is banking heavily on its inherent wealth of rich culture and history, mesmerizing landscape, a pleasant climate and friendly locals so that these elements can be an added source of tourist attraction. Clinics are mostly situated at strategic points in the capital city Istanbul and Izmir having a confluence of Western and Eastern ambience. The shopping plazas, accommodation and restaurants are located close by.

Moreover, the location of Turkey between Europe and Middle East countries has further simplified medical travel. People can enjoy a great vacation and relish Turkish hospitality while undergoing a cosmetic procedure.

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

Related Articles

Back to top button