Written by Kouzes and Posner, the book ‘The Leadership Challenge’ describes five must needed qualities for a leadership to be effective in an organization. These qualities include modeling the way, inspiring a shared vision, challenging the process, enabling others to act, and encouraging the heart. Read more
A leader is supposed to be someone who is like a guiding light, which shows other team members the right way of doing things. Leadership entails organization of the entire team and makes them work as per the requirement.
A leader is a person who leads and acts as an inspiration to the people who follow. There are many more responsibilities that a leader has to take up and fulfill them with complete dedication. A leader needs to have certain traits in order to be a successful and effective leader. It is the guidance and encouragement extended by the leader that helps the team to achieve a certain goal. A leader essays many roles and he must have the potential to do justice with every role he plays.
Leadership quality is beneficial for everybody; kids enjoy being a leader of their play group, in school being a sports team leader gives immense joy, and in office being the team leader gives you a special status. To enjoy the benefits of being a leader, it requires great deal of efforts to excel as a leader in the first place. Likewise, an enterprise can also be a leader in the corporate world if it has a unique vision, a great design, and a stupendous team to make efforts and convert the vision into reality.
A leader must have a bunch of skills if he wishes to succeed in his job. The skills that make a leader a good leader are effective communication abilities, planning skills and the ability to motivate people around him to work harder.
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Investors who wish to invest in an early stage startup in a yet unproven market or technology would usually focus on the team behind the idea. While a known market and technology would make it easier for startups to attract investors, a startup that is yet to enter a market that it hardly has any knowledge or experience in, would need to portray a strong team in order to attract potential investors. Read more
Through advertisements, the target audience gets to know about your products. Advertisement campaigns and marketing plans are as important as the core business strategies that your company follows. The advertisement campaigns you choose should say the right things about your products and uphold the brand image. If you make the mistake of choosing a bad advertising campaign, it obviously won’t bring the desired results. Read more
Many people have the desire to go abroad, make good money and settle down. However, few people have overcome such temptation and returned to their motherland to start their own business and succeed in it. In the following sections, we will look at some such entrepreneurs who have launched successful startups after returning to India. Read more
How do you lead a startup? Would you want to be an authoritative power your peers look up to for advice and decisions? Or would you want to be someone they can easily approach as well as hang around with after office hours? What would be the best option for you? Read more
Startups are the new global trend. The advancement of technology has expanded the global market and it is now possible to venture in the uncharted territories with fresh ideas. Young entrepreneurs around the world are bubbling with great ideas and they are ready to invade new markets. The age of startups have started but to make your business ideas bring real time results you must learn to use some clever yet simple strategies. A businessman should have eye only on the pie or profit or end result. Nothing should come between you and your vision of a successful and thriving business. Be polite but at the same time take the necessary steps that will give your startup the much-needed stability. Your decisions should be rational and logical. Keep emotions at bay or else your judgment may get impaired. Read more
Our perception about time plays a significant role in our life. To express time efficiently through speech and actions we have invented three different tenses, present, past and future tense. Our life can be divided into six different time zones. These six different time zones include two past time zones, two present time zones and two future time zones. The people who live in the past cannot focus on their present or plan their future. They are too busy recalling the past events. Read more
Any entrepreneurial start-up venture needs a good idea for its foundation. It then builds up through some very innovative ideas and, with a measure of luck, ends up becoming a flourishing business. It is important to have a vision, but that is only the beginning. Here are four ways in which your start-up vision can become a reality:
It is very hard to find any person without a mobile in his/her hand today. This is why many individuals stress on the importance of mobile marketing to expand their business reach. However, in the case of mobile apps, it is necessary that you come up with an appropriate idea to make your apps stand from among the millions of apps found in online app stores today.
In the modern world, a brand will only succeed if it starts conversations. Communication and sharing are the main tools to be used for attracting the attention of the populace. If you are considering different strategies for giving your brand a unique identity then all you need to do is find a way to engage the buyers and prick their interest. Once they start discussing about your products or services, you will have to monitor their conversations.
Food is not just our necessity but it is also our weakness. The food industry tycoons are well aware of it and use our weakness against us. We often hear that packaged and processed foods are not good for health but when a company claims to sell low calorie cookies or fat free, baked potato chips, you can hardly stop yourself from buying those goodies. The new marketing technique used by the giants of food industry is to make you believe that whatever they are selling is both tasty and healthy. More than often such claims are baseless. You must be able to discern between their marketing tactics and the truth. In this article you will find out some of the surprising truths about the marketing ploys of the food industry.
Travel weary passengers always try to find a place within the airport where they can seat and relax for a while. You will find more than one nice lounges in Istanbul’s two famous airports, Ataturk and Sabiha Gokcen. You can sip a cup of coffee and have some snacks at these airport lounges and relax your body muscles for some time before you catch another flight. Some of these lounges offer modern facilities like Wi-Fi connectivity and shower rooms. You will also find news papers and magazines here.
It would be difficult for you, as an author, to stay afloat when your niche becomes over saturated. Niche over-saturation is said to occur when your niche becomes flooded with so much content that it tends to outweigh the user demand.
As technology evolves and prospers, we will have to move ahead with time and embrace new technical tools and innovations for the advancement of our business. One of the newest tech tools for strengthening your existing marketing strategy is QR code. Some of the biggest names in the business have already implemented QR code strategies for boosting their marketing strategies.
Life deals you different cards in different situations. No amount of planning can also make you prepared for what life has in store for you. There are prone to be unforeseen circumstances that would push you into unplanned territories and force you to take certain decisions. These decisions may create a negative impact on your mind as well, with this negativity threatening to follow you wherever you go in life.
Sacrifice is a part of our lives. Each of us have to sacrifice at some point of time to get what we want or to give what we want. Sacrifice has often been misunderstood. Self-negation and sacrifice is not the same thing. Sacrifice is giving up something so that you can gain something more important. In our life we make sacrifices unthinkingly only to feel unsatisfied later on. You should rather use sacrifice as a necessary tool for success and a happier life. To earn extra bucks you have to work extra hours. You will sacrifice enjoyment and relaxation to get the extra money. In the same way to achieve your bigger goals you must sacrifice a little. Sometimes we tend to block our hearts with negative emotion and resist happiness unknowingly. Some people do not try to change their bad habits to achieve more success in life. Sacrificing the negative emotions will help you feel happier and sacrificing the bad habits will empower you to achieve success.
Success can be very illusive and you may find yourself wondering what went wrong. Whenever you feel that your life is not moving forward or you are not on the right track to reach your goals question yourself. Have you done enough to get what you want? One big bad habit that many people have is that of procrastinating. You spend so much time in lazing around; eating, gossiping or watching TV shows that there is no time for self improvement. If you learnt new professional skills or devoted more time in finding better ways of earning then you would have succeeded in achieving the salary you dream of. Clearly by sacrificing small joys you can achieve bigger joys in life.
Sacrifice is not only important in life but it is also a very important strategy of chess. Chess players have to sacrifice their pawns when needed to keep the king safe and get victory. Do not make unnecessary sacrifices. Overburdening yourself with needless sacrifice is not going to help you. If you continuously sacrifice your personal happiness for others you will feel dissatisfied and unhappy sooner or later. Before making a sacrifice find out the reason why you want to make it or what you will get by sacrificing something.
Life is complicated and happiness is often unattainable. Being naïve does not help us in tackling the problems and challenges of life. To lead a great life and win every challenge you must apply the strategies of chess. Chess is a game that sharpens our mental faculties and enhances our capability of thinking. Playing chess regularly will develop many good qualities in you that can be applied in life. Chess is a very versatile game and you can never predict the final outcome until the end. Life too is unpredictable and can take some surprising twists and turns. Life is all about survival and so is chess. You have to protect your own king and try to capture the opponent’s king using your brains and patience. To get victory over the big and small challenges of life you must plan carefully and apply well developed strategies. In the following some great strategies of chess are discussed that will help you win the game of life.
Look at the different angles:
Your strategy will work out best if you can look at the situation from different angles. In a game of chess the players have to think carefully before making a move. They have to consider the possible outcomes of the move they are planning to make. Similarly in life you have to make choices carefully after considering their consequences both in short term and long term.
Have patience:
Impulsiveness and restlessness can affect your life in a negative way. You must have lots of patience while playing chess for planning every move and for observing the moves of your opponents. Once you touch a piece you will have to move it. In life we should be observant and patient. Rash decisions are never good ones.
Adjust strategies as you go:
You cannot stick to one single strategy if you want to move ahead in life and make progress. According to the situations and challenges you need to change your strategies to suit the goals and purpose.
Dodge troubles:
Chess not only teaches us to attack but it also teaches to defend. You must know how to avoid trouble and complications to have a happy life.
Optimism:
Optimism is necessary for winning a game of chess and achieving happiness in life. Optimism gives us the courage to find solutions instead of getting depressed when faced with troubles.
Aggressiveness has always been looked at as a negative attribute. Generally when someone is called aggressive it indicates that the person is capable of physical and verbal violence and ruthlessness. If someone attacks you and you are not defensive enough you may get hurt and injured. Aggressiveness gives you the needed confidence for protecting your body from your attacker and also helps you react courageously. The courage you show during a fight comes from the aggressiveness you have. In life and career you need to have certain amount of aggressiveness to get what you want. Aggressiveness is many a times the means of getting your work done. Being meek and humble is seen as positive quality but when someone encroaches upon your assets or undermines your work then you have to be aggressive and take a defensive stance.
Wilhelm Reich has worked and written a great deal on the importance of aggressiveness and its role in our life. Nature favors only those who know how to survive. Aggressiveness has a role to play in the survival of the fittest theory. If you do not strive aggressively to get your goals then you may never succeed. Some say that aggression always amounts to hurting others and giving vent to the feeling of anger. According to Reich aggressiveness means approaching something. Without approaching you will never know if there is a chance of winning. To win you have to approach. Mild approach may not result into success.
Aggressiveness is also necessary in marketing and advertising. You have to demonstrate how your products are the best ones. To establish the greatness of your products or services you may have to attack the flaws of your competitor’s products aggressively. This is just a marketing strategy for success and many well known companies have already used it. As an employee you have to be aggressive and make your niche among your contemporaries. This means that you have to approach your bosses so that they think of giving you a raise. To be noticed you need to be aggressive. People who are not aggressive at all may never get recognition for their good quality work. To climb the corporate ladder you have to always be a little aggressive so that people take notice of you.
Google Plus (Google+), the comparatively newer social networking site introduced by the search engine giant Google, is considered as a powerful tool in Search Engine Optimization (SEO). Unlike other social networking portals like Facebook, Twitter, Delicious, etc., this unique product of Google has an impressive attribute i.e. capability of boosting search engine results. The construction as well as potential of Google+ has made it an excellent tool for SEO professionals. Explore how it can influence your SEO efforts:
Google+ Features that facilitate SEO
Well, it is already said that Google+ is not only about social networking, but it is also the central part of the complete online strategy of Google. It collects rich information about Google users and improves the Google data so that the search results become more precise. When a person search about something on Google while logged in his or her Google+ profile, the search engine easily tracks several information (personality, interest, activity, etc.) regarding him or her. Features like ‘+1’, ‘share’, and ‘comment’ help the site pull lots of other information together. Finally, it uses all accumulated data for customizing organic search results on Google in a much efficient way.
How Google+ increases online influence
If you need to market your products or services all over the world, you have to take help of Google+. Being one of the largest social networking sites, it boasts of having a huge user database. Hence, if you start using Google+, you can easily reach out the global marketplace and spread your brand around the world. This way, people would land your official site not only via Google search results, but also through Google+. It is extremely helpful in enhancing your SEO results as well as strengthening your brand value.
How Google+ improves Page Rank
The Page Rank or PR of your site can be boosted easily with correct utilization of Google+. All links related to Google+ profile are ‘do follow’ by nature. Moreover, each of them is considered as individual web page. As a result, the visibility of your website goes up on search results, which ultimately passes PR through it. So, if you can make your Google+ profile strong enough, you can boost your Page rank without any hassle.
In short, Google+ can help people enhance their presence on the web search results and escalate their visibility in Search Engine Results Pages (SERPs). Consequently, they become able to make the most of their SEO efforts.
Downsizing a company does not always mean that you have to compromise with the productivity of your business. You can follow a few great techniques to make your remaining staff more productive and maintain or even boost the output of your organization. Here are five excellent ways that will help you:
1. Follow a robust management strategy
The first and foremost thing that you need to do for this purpose is to implement a strong and effective management strategy. Employees become able to give their best to the company only when they are guided through the right path, trained as per the requirement of the business and supported in each and every step of their job. Here comes the importance of a successful manager. He or she coaches staff in a proper way so that they can reach their peak performances and maintain it throughout their working life.
2. Cross train to make staff versatile
When it comes to increasing the productivity of employees, nothing can be much significant than providing proper training to them. Cross training is essential for making them versatile. If your workforce contains a pool of flexible, multi-talented, and highly resourceful workers, the chances are bigger that you will be getting things done much efficiently and that too in shorter time spans. Moreover, cross training also helps the staff of an organization put their efforts in an organized way during teamwork. Hence, try to improve the efficiency of your employees by making them more versatile.
3. Focus on the betterment of communication
Communication is one of the most vital parts of a business. If you truly want to make your staff more dynamic and give your production a boost, you have to work on the way they communicate with each other within the organization. Nowadays, there are a number of tools and techniques available for employees, such as, sending SMSes through mobile phones, chatting through Instant Messengers (IMs), attending online meetings or conferences through smartphones, etc., which can keep them connected 24X7. Encourage them to adopt these communication tools and see how their productivity goes up!
4. Try to be technically advanced
In today’s highly competitive market, making use of technology in a business process has become necessary. You simply cannot survive the industry, if you do not introduce a range of useful hardware and software in your system. It not only streamlines the entire procedure, slashes down the production cost and saves a lot of time, but it also plays a key role in upgrading the performances of your staff.
5. Keep their motivation levels up
Finally, take some serious initiatives to keep them motivated throughout their works. Motivation is something that each and every professional needs when it comes to making the most of their efforts within tight deadline. As an employer, it is your responsibility to create a positive and enjoyable work environment so that your staff can contribute to increasing your business production to a great extent. You can improve mental health in your business by sending empowering mental health newsletters, improving employee access to health services, and investing in a people-first culture.