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Ways in which your start-up dream can come true

Any entrepreneurial start-up venture needs a good idea for its foundation. It then builds up through some very innovative ideas and, with a measure of luck, ends up becoming a flourishing business. It is important to have a vision, but that is only the beginning. Here are four ways in which your start-up vision can become a reality:

April 10, 2014/by Dr Prem Jagyasi and Team (C)

Using promoted tweets to optimize your digital marketing ROI

Business Tips by Dr Prem

In the age of the internet, digital marketing can help boost your business significantly. Sites like Twitter have become hotspots for potential business owners wishing to promote their business via marketing messages. However, with over 58 million tweets being passed around every day, it would be difficult for a simple marketing tweet to stand up and garner attention. In this case, you can enlist the help of promoted tweets to gain more attention in the online world as well as increase the ROI of your digital marketing campaign.

March 1, 2014/by Dr Prem Jagyasi and Team (C)

Handy tips to prevent over-saturated niches and stay afloat

Dr Prem on Leadership

It would be difficult for you, as an author, to stay afloat when your niche becomes over saturated. Niche over-saturation is said to occur when your niche becomes flooded with so much content that it tends to outweigh the user demand.

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