What could be more welcoming than holding a wellness masterclass in the paradise of wellness, Jammu and Kashmir? My heartfelt thanks to the organizers for providing me with this opportunity to contribute to Jammu and Kashmir’s growth as a global hub for medical and wellness tourism. The J&K Food Processing and Wellness Conclave was a remarkable platform for sharing knowledge and experiences, and I am honored to have played a role in this transformative journey towards a healthier, more vibrant future in this breathtakingly beautiful region.
The J&K Food Processing and Wellness Conclave, held in December 2023 in Jammu, emphasized the fusion of tradition and innovation in hospitality, Ayush, and wellness. This event, held amidst the stunning backdrop of Jammu and Kashmir, brought together a diverse group of speakers and industry leaders to discuss the latest trends and strategies in food processing and wellness.
Speakers and Event Highlights
This conclave marked a significant step in promoting Jammu and Kashmir’s potential in wellness tourism and food processing, aligning with the region’s recent tourism growth and its aspirations to become a hub for medical and wellness tourism.
Apart from myself, a galaxy of key speakers and panelists from top-level government representatives, industry experts, and leaders enhanced the event’s spirit.
- Vikramjit Singh, Commissioner/ Secretary to the Government, Industries & Commerce Department
- Rajeev Rai Bhatnagar, Advisor to Lieutenant Governor, UT of J&K
- Manoj Sinha, Hon’ble Lieutenant Governor, UT of J&K
- Ravi Nandan Sinha, Strategist & BFSI Expert, MSME India Business Forum
- Farooq Amin, CEO, Kanwal Spices
- Hrishikesh Ramani, Head Manufacturing, Dabur
- Tabish Habib, CEO, Curio Lifestyle
- Anju Bhat, Dean – Faculty of Agricultural Engineering, SKUAST – Jammu
- Aditi Puri, COO, P Mark
- Saravanan N Achari, Managing Director, Berrydale Food Pvt Ltd
- Tariq Ahmed, HOD – Food Technology, IUST, Kashmir
- Gagan Jain, Director, VKC Nuts
- Syed Zameer Hussain, Lecturer, SKUAST – Kashmir
- Prof Monica Sood, Lecturer, SKUAST -Jammu
- Julie Dogra, Associate Professor, SKAUST – Jammu
- Ramesh Salgotra, Professor, SKUAST Jammu
- Anamica, DGM, NABARDMr. Mohsin Mir, CEO, Herb Heaven
- Rohit Gupta, Chairman & Non-Executive Director, Sarveshwar Rice Mill
- Suvida Jain, Owner,Karamhans Foods Pvt Ltd
- Rajiv Vasudevan, CEO and Founder, AyurVaid hospitals
- Mona Walia, Vice President, Strategy and Alliances, KairaliAyurvedic Centre
- Arpit Sharma, Co-Founder and Director, Anamyah Wellness
- Suvidha Khanna, Professor -Dept Hospitality and Tourism, Jammu University
- Mushtaq Chaya, Managing Director, Grand Mumtaz Group of Hotels
- Vikram Gupta, Managing Director, Radisson Blu
- Arun Srivastava, JDG, Ministry of Tourism
- Rakesh Wazir, Managing Director, Katra Mata Vaishno Devi Hotels & Restaurants Pvt.Ltd.
- Murad Bhat, Owner, Adventure Tourism
- Uttam Singh, Founder, Hunters Rench
- Kunwarani Ritu Singh, Managing Director, Hari Niwas Palace
Discussions centered around opportunities in the hospitality, health, and wellness sectors in Jammu and Kashmir, highlighting the region’s potential as a wellness destination. The conclave served as a platform for sharing expertise and insights on advancing these sectors in the region.
The conclave was not just a platform for sharing knowledge but also a celebration of the significant growth of the food processing and wellness industries. It showcased the potential of these sectors as key drivers for economic and social development in the region.
The Conclave and its Significance
The resurgence of tourism in Jammu and Kashmir is a story of resilience and beauty. According to the Ministry of Tourism, the region has witnessed a record-breaking influx of tourists, with numbers reaching their highest in 75 years. This remarkable growth is attributed to various factors, including the natural allure of the region, the rich cultural heritage, and the recent focus on wellness and eco-tourism.
The conclave also highlighted the key wellness assets of Jammu and Kashmir, including its climate, lakes, alpine forests, and rich cultural and spiritual heritage. These natural and cultural treasures form the foundation of the region’s wellness tourism initiatives.
G20 Summit: A Catalyst for Jammu and Kashmir’s Tourism Renaissance
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The G20 Summit in Jammu and Kashmir served as a significant catalyst in boosting the region’s tourism. This prestigious event put Jammu and Kashmir in the global spotlight, showcasing its beauty and potential as a prime tourist destination.
The increased visibility of the G20 Summit not only attracted international attention but also renewed interest from domestic travelers, leading to a surge in tourism and highlighting the region’s readiness for global visitors.
Since the event, the state of Jammu and Kashmir has embraced a festive atmosphere, with massive tourist crowds reveling in its top attractions like Gulmarg, Sonmarg, Pahalgam, and the tranquil Dal Lake. The Tulip Garden, in particular, stands out as a remarkable sight. The introduction of wellness tourism initiatives such as Kashmiri Unani Retreats and Apple Orchard Explorations is set to enhance the region’s tourism appeal further.
Adding to its allure, the state is a haven for shoppers, offering an array of mesmerizing handicrafts including exquisite Pashmina shawls, intricately designed carpets, traditional Papier-mâché items, and unique woodwork. These crafts not only provide a glimpse into the rich cultural heritage of the region but also offer visitors a chance to take home a piece of Jammu and Kashmir’s legacy.
Government’s Vision: Revolutionizing Medical and Wellness Tourism in Jammu and Kashmir
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In a strategic move to revolutionize medical and wellness tourism in Jammu and Kashmir, the government has launched several initiatives.This ambitious plan includes the establishment of six specialized AYUSH wellness centers in popular tourist locales like Pahalgam, Gulmarg, and Sonamarg, with half already operational.
Additionally, 20 Ayush Villages are being set up near key tourist sites, offering traditional wellness therapies and organic living experiences. Wellness centers at various tourist spots are being developed to provide holistic health services.
This initiative is complemented by the promotion of medical tourism, aligning with the national vision, and significant infrastructure enhancement, including the development of Ayurvedic and Unani medical colleges and hospitals. The integration of traditional medicine like Ayurveda with modern healthcare practices underpins these efforts, ensuring a holistic approach to wellness and healthcare in the region.
By aligning these efforts with the ‘Heal in India’ campaign, the region is being positioned as a hub for health and wellness tourism, promising to attract a diverse array of tourists seeking rejuvenation and healing experiences in the serene landscapes of Jammu and Kashmir.
Dr Prem’s Exclusive Wellness Masterclass at the Conclave
My session focused on the vital role of sustainable practices in the wellness industry, emphasizing how they can be woven into the rich cultural and natural heritage of Jammu and Kashmir. This was more than a speaking engagement for me; it was a chance to contribute to a region on the cusp of a transformative journey.
Through my presentation, I navigated the growing opportunity of the global wellness tourism market pinpointing the opportunities that await. Jammu and Kashmir is a treasure trove of wellness rarely found anywhere in the world.
My emphasis was on specific natural assets about which I shared insights and practical strategies to further develop and promote these sectors. I also recommended holistic integration of medical and wellness practices, a golden opportunity that largely remains untapped but the potential is tremendous for Jammu and Kashmir.
The recognition and applause I received were truly humbling. Attendees expressed deep appreciation for the insights and strategies shared, highlighting how they resonated with the current needs of the wellness industry.
The positive feedback and enthusiastic response reinforced the importance of sustainable practices in healthcare and wellness, especially in a culturally and naturally rich region like Jammu and Kashmir. This appreciation was not just a personal accolade but a testament to the growing global commitment to wellness and sustainable development.
The conclave showcased Jammu and Kashmir’s potential as a wellness and eco-tourism destination with thoughtful insights and opinions opening newer and better avenues for growth. My involvement aimed to pave the way for a future where wellness and sustainability are central to the region’s tourism and industry.
