Posts

Reasons why starting a new job is akin to dating a new person

Starting a new job is akin to dating a new person in more ways than one. You feel an equal sense of euphoria as well as extreme nervousness at the same time for both cases. Chances are your emotions may also go into overdrive on being overwhelmed…

Steps and tips to improve the PR tactics of your startup

Public relations are one of the most important aspects of your business yet it is a part often overlooked until the marketing campaign is almost ready to launch. Most of the startups make the mistake of neglecting their PR strategies. They start…

Key qualities needed for effective leadership and personal credibility in organizations

Written by Kouzes and Posner, the book ‘The Leadership Challenge’ describes five must needed qualities for a leadership to be effective in an organization. These qualities include modeling the way, inspiring a shared vision, challenging…

Understanding the benefits for Mobile App Marketing

It is very hard to find any person without a mobile in his/her hand today. This is why many individuals stress on the importance of mobile marketing to expand their business reach. However, in the case of mobile apps, it is necessary that you…

How SEO strategies like guest blogging affects Internet marketing efforts

It’s a competitive world out there. If you committed to succeed your business ventures, then you would need to create and manage a solid internet-marketing plan to gain a stronghold over your competitors. Creating and managing a strong online…
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Most important stages of a strategic management process

Unlike the common notion that a strategic management process is just a handbook of necessary rules to follow when running an organization, it is a basic principle that can make the difference between a successful business and a run-of-the-mill…