Entrepreneurs, in an attempt to pitch their ideas start believing that the greater the number of slides, the better is their business going to influence the investors. This however, is completely a misconception since an appealing business plan does not depend on the quantity but the quality of the content. Read more
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For any business trying to establish itself in the industry, the most important thing is to have a unique product. However, there are few things such as SEO, which entrepreneurs can utilize to improve their online presence. Most people use search engines such as Google, Bing and Yahoo as their tool to find information about any business. Search engine optimization can help you get better visibility in search engines thereby resulting in improved business opportunities.
Many of the entrepreneurs remain as startup for longer than required. Entrepreneurs need to get out of startup mode if they want to grow and become a matured business entity. For you as an entrepreneur, the plan should be to reach a good position within two years of starting the business and establish your position in the market.
Steps to Move Out of Startup Mode
Businesses comprise many different tasks and it is not possible for an entrepreneur to be expert in all of them. In addition to it, instead of doing some of the errands, entrepreneurs can spend that time on more productive work. The solution is to outsource some of the most common tasks, which do not need your attention so that you can focus on other things that are more important for the company.
Share As Image is a Chrome extension tool that you can save in your bookmarklet bar. Once you save this tool, it automatically goes with you to every site you browse. You need not open any other site or use any other application, as Share As Image is a bookmarklet tool that helps you turn any interesting text you find into an image. It is a quick way to convert text into an image. Just highlight the text, click the bookmarklet and you are ready to use Share As Image. With the latest version of Share As Image the users can upload background images, add filters, and the most interesting part – they can add watermarks as well.
One of the main ways to make online marketing work is to know how to handle SEO in highly competitive niches. Most search engines out there usually contain information related to niches that are competitive and popular. And while the Hummingbird overall by Google in 2013 managed to clamp down on all unfair SEO techniques, there are a few so called “white hat SEO techniques” that are still considered beneficial for businesses that wish to increase their page rank on search engines.
The complex virtual world of social media and digital platforms has made it easier for many a business individual to market his/her products/services online. The advent of new devices and marketing plans are also helping these business owners reach a wider target audience and enjoy higher response rates. Hence, here are some of the latest digital marketing tools and trends one would need to look out for in 2014.
In the age of the internet, digital marketing can help boost your business significantly. Sites like Twitter have become hotspots for potential business owners wishing to promote their business via marketing messages. However, with over 58 million tweets being passed around every day, it would be difficult for a simple marketing tweet to stand up and garner attention. In this case, you can enlist the help of promoted tweets to gain more attention in the online world as well as increase the ROI of your digital marketing campaign.
Aggressiveness has always been looked at as a negative attribute. Generally when someone is called aggressive it indicates that the person is capable of physical and verbal violence and ruthlessness. If someone attacks you and you are not defensive enough you may get hurt and injured. Aggressiveness gives you the needed confidence for protecting your body from your attacker and also helps you react courageously. The courage you show during a fight comes from the aggressiveness you have. In life and career you need to have certain amount of aggressiveness to get what you want. Aggressiveness is many a times the means of getting your work done. Being meek and humble is seen as positive quality but when someone encroaches upon your assets or undermines your work then you have to be aggressive and take a defensive stance.
Wilhelm Reich has worked and written a great deal on the importance of aggressiveness and its role in our life. Nature favors only those who know how to survive. Aggressiveness has a role to play in the survival of the fittest theory. If you do not strive aggressively to get your goals then you may never succeed. Some say that aggression always amounts to hurting others and giving vent to the feeling of anger. According to Reich aggressiveness means approaching something. Without approaching you will never know if there is a chance of winning. To win you have to approach. Mild approach may not result into success.
Aggressiveness is also necessary in marketing and advertising. You have to demonstrate how your products are the best ones. To establish the greatness of your products or services you may have to attack the flaws of your competitor’s products aggressively. This is just a marketing strategy for success and many well known companies have already used it. As an employee you have to be aggressive and make your niche among your contemporaries. This means that you have to approach your bosses so that they think of giving you a raise. To be noticed you need to be aggressive. People who are not aggressive at all may never get recognition for their good quality work. To climb the corporate ladder you have to always be a little aggressive so that people take notice of you.
You need to manage several aspects of your business during your entire day. Various operations and activities need your attention. However, if you spend half of your day on social media posting content and tracking results, you would not be able to pay attention to your daily routine. On one hand, it is important to plan your strategies and devise business policies. On the other hand, it is also critical to receive your return on investment from social media. Thus, the solution is to follow some techniques to plan effective social media marketing strategies. Check out some tips on how you may do it.
Remain conscious of time
You will have to be stricter with your schedule as far as social media marketing is concerned. Generally, people login to their accounts for posting a quick update on their business page. Later, they get involved in checking personal stuff, family pictures or friends’ updates when they login. Most of the social sites, especially Facebook, are quite addictive and you tend to waste a lot of extra time on these during your business hours. A good idea is to allocate separate time slots for your personal and business profiles. You may also try keeping a track of the daily time you are spending on marketing. This would help you remain conscious of your productive time.
Find your target market
Search for your real customers whom you want to target. If your audience is on Facebook, there is no point spending a lot of time on another social media platform. Check which network is mostly used by your customers and start investing your time in that.
Try automation
A great method to save your precious time is to utilize automation. There are various tools available that can be used to pre-schedule your daily updates. Thus, you can use these to set your posts in advance. This saves your time, as you do not have to visit a social platform multiple times a day. In addition, these tools allow you to have a single dashboard to control all your social media networks.
Track follower activity
To plan an effective marketing campaign, you should remain engaged with your target audience. This can be done when you spend some time interacting with your followers and understanding their needs and concerns. Even if you automate certain posts, try responding to people’s comments and questions personally. This also helps you deliver better customer service.
Monitor results
To understand what is working for you and what is not, analyze your social media data for conversions and return on investment. Monitoring the results can help you design effective marketing campaigns for social platforms.
The social media boom has benefited no professional community more than writers. People that previously depended too heavily on the mercy of publishers to get their work out there can now easily draw eyeballs to their work by marketing their books on social media platforms. Here are a few sure pointers on how you can choose the best social media platform for your self-published book.
1. Twitter
Twitter is the best possible place for marketing a self-written book. The simple reason behind that is that this platform is best suited for word-of-mouth kind of publicity. Just remember to add an extract from the book, testimonials and possibly a link leading back to your blog page about the book. Since fans of your work would already be following you on the site, it would be better able to publicize your work to readers and buyers.
2. LinkedIn
For a writer, LinkedIn is the second best social media platform in terms of marketing as it provides a tremendous space for writers to connect with publishers, literary agents, other authors and even avid readers who may be interested in new works from your genre.
3. Google+
Google+ may not get the same hype as Facebook and Twitter as a social media platform, but it is a site that helps you connect with like-minded people more intuitively thanks to its group/community centric approach.
4. Pinterest
If your self-published book deals with inspirational or captivating images, you could easily use P interest to draw people’s attention to it. If your book deals with a subject that is targeted at women, the site would be particularly beneficial.
5. Facebook
Facebook may seem like the go-to social media platform for writers to advertise their self-published work. But the very nature of the site makes it a little harder to market a book unless you set up a business page. That being said, Facebook’s marketing tools allow an ad for your book to be seen by people who prefer to read. Facebook ads are designed to reach audiences that would be interested in the genre your book belongs to which is a great plus for self-published writers.
6. Blogs
If you are a serious writer, you need to have your own blog. Not only will this platform allow you to connect to the relevant audience, it will also allow you to market a self-published book to a target audience.