Aggressiveness has always been looked at as a negative attribute. Generally when someone is called aggressive it indicates that the person is capable of physical and verbal violence and ruthlessness. If someone attacks you and you are not defensive enough you may get hurt and injured. Aggressiveness gives you the needed confidence for protecting your body from your attacker and also helps you react courageously. The courage you show during a fight comes from the aggressiveness you have. In life and career you need to have certain amount of aggressiveness to get what you want. Aggressiveness is many a times the means of getting your work done. Being meek and humble is seen as positive quality but when someone encroaches upon your assets or undermines your work then you have to be aggressive and take a defensive stance.
Wilhelm Reich has worked and written a great deal on the importance of aggressiveness and its role in our life. Nature favors only those who know how to survive. Aggressiveness has a role to play in the survival of the fittest theory. If you do not strive aggressively to get your goals then you may never succeed. Some say that aggression always amounts to hurting others and giving vent to the feeling of anger. According to Reich aggressiveness means approaching something. Without approaching you will never know if there is a chance of winning. To win you have to approach. Mild approach may not result into success.
Aggressiveness is also necessary in marketing and advertising. You have to demonstrate how your products are the best ones. To establish the greatness of your products or services you may have to attack the flaws of your competitor’s products aggressively. This is just a marketing strategy for success and many well known companies have already used it. As an employee you have to be aggressive and make your niche among your contemporaries. This means that you have to approach your bosses so that they think of giving you a raise. To be noticed you need to be aggressive. People who are not aggressive at all may never get recognition for their good quality work. To climb the corporate ladder you have to always be a little aggressive so that people take notice of you.