Every marketing manager is asking small business owners to jump on the social networking bandwagon. While social media marketing does come highly recommended, limiting its potential to marketing only is just plain wrong, especially if you know how to personally work on sites like Twitter and are looking for manpower. Here are a few reasons that would tell you why twitter could be the most potent recruiting tools you have never tried.

1. Job postings reach people who have heard about your business

Here’s the deal with using twitter for employee hunting- your job posting tweets are more likely to reach people who are already your business page’s fans or have heard about your business through a friend. This makes it easier for applicants to gauge what their job profile might be like and what your business is about.

2. Hash-tag based job postings help you organize applications

If you are looking to hire a number of new people through twitter, you can always use hash tags to separate applications. Using common keywords also helps your query stand out for people searching for them on the network.

3. You get to know what kind of a person you may be hiring

Unlike professional social networks like LinkedIn or hiring an employee through a job portal, when you look for employees through twitter, chances of you getting to see what they REALLY are like are rather high. For example, the dude who seems like he spends a better part of his working day sharing cat videos on twitter is probably a slacker while a girl whose twitter postings appear to be rather low during working hours and workdays may be a better choice.

4. it uses your network of friends, family and twitter contacts

Even though it is virtually impossible to know every one of your twitter contacts personally, the network still comprises of a good chunk of people we know in real life and those who know us. This aspect of the social networking site makes it a great way to get potential employees through referrals.

5. It doesn’t cost anything extra

If your business (or you) already has a twitter account, then you don’t need to pay anything extra for posting jobs through it. For or small businesses that are a little low on cash, this method of recruiting new employees could be better than other options.