Times change and so do the things persisting in those times. Here, we are referring to the press release. There was a time when press release used to rule the roost as an SEO tool. As an SEO tool, press releases worked so well that it became the most used SEO tool. It gained so much of popularity in digital marketing that the word PR began to be used in place of SEO. However, as change is the universal truth, it affected the PR SEO reputation as well. Now, the press release SEO glory days have gone, as press release is no longer considered as an effective SEO tool. However, before delving deep into the reasons behind this situation of press release SEO, let us have a look at the glorious past of the press release SEO.
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