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Effective communication is your road to a successful business

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A lot of us tend to think that we know everything there is to know about effective communication when it comes to handling business clients or even our loved ones. However, the truth is that there is no clear finish line in terms of effective communication. Read more

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Mistakes to avoid when you launch your startup business

Launching a business is no easy task. A Herculean effort needs to go into place in determining what goes where and how things can work out positively. As such, you would need to ensure that your business plan is fail proof and does not fall into the landmines that swallow many a business venture. Here are 8 such mistakes that you need to avoid when launching a business lest you don’t want it to taste the success it deserves. Read more

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Your first start-up version needs to be embarrassing

In stark contrast to the popular notion that a startup needs to be prim and proper when it is launched, it pays to launch a minimum viable product (MVP) in the market first in order to identify risks and solve them before mass production. This goes to say that the first possible version of your startup can be a very simplistic model that should most likely embarrass you enough to work on the model more. Read more

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Importance of social networking in online business

Social media sites are becoming an integral part of our lives and almost every business nowadays has its presence on social networking platforms. It is just not enough to have a website. If you want to interact with your customers, you can do it best through social sites like Facebook, Google+ and Twitter. Let us now see how businesses can utilize this medium to increase as well as retain their customer base.

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