Google Plus (Google+), the comparatively newer social networking site introduced by the search engine giant Google, is considered as a powerful tool in Search Engine Optimization (SEO). Unlike other social networking portals like Facebook, Twitter, Delicious, etc., this unique product of Google has an impressive attribute i.e. capability of boosting search engine results. The construction as well as potential of Google+ has made it an excellent tool for SEO professionals. Explore how it can influence your SEO efforts:
Google+ Features that facilitate SEO
Well, it is already said that Google+ is not only about social networking, but it is also the central part of the complete online strategy of Google. It collects rich information about Google users and improves the Google data so that the search results become more precise. When a person search about something on Google while logged in his or her Google+ profile, the search engine easily tracks several information (personality, interest, activity, etc.) regarding him or her. Features like ‘+1’, ‘share’, and ‘comment’ help the site pull lots of other information together. Finally, it uses all accumulated data for customizing organic search results on Google in a much efficient way.
How Google+ increases online influence
If you need to market your products or services all over the world, you have to take help of Google+. Being one of the largest social networking sites, it boasts of having a huge user database. Hence, if you start using Google+, you can easily reach out the global marketplace and spread your brand around the world. This way, people would land your official site not only via Google search results, but also through Google+. It is extremely helpful in enhancing your SEO results as well as strengthening your brand value.
How Google+ improves Page Rank
The Page Rank or PR of your site can be boosted easily with correct utilization of Google+. All links related to Google+ profile are ‘do follow’ by nature. Moreover, each of them is considered as individual web page. As a result, the visibility of your website goes up on search results, which ultimately passes PR through it. So, if you can make your Google+ profile strong enough, you can boost your Page rank without any hassle.
In short, Google+ can help people enhance their presence on the web search results and escalate their visibility in Search Engine Results Pages (SERPs). Consequently, they become able to make the most of their SEO efforts.