How strategic development is helping Dubai medical tourism to meet the target of 500,000 medical travelers?

Smart strategic development plans are bearing fruits for Dubai medical tourism. The top city of Emirates welcomed 337,011 foreign medical travelers in 2018 posting 5.5% year-to-year growth touching $3.2 billion (Dh 12.1 billion). Dubai is smartly nearing to its target of attracting 500,000 medical travelers by 2021.

Dubai-Chamber-of-Commerce

Image Source : dubaichamber.com

The Dubai Chamber of Commerce attributes this steady growth to government-backed development strategies. It is serving twin objectives – uplift the existing healthcare system and create attractive value propositions for travelers seeking medical treatments in the UAE.

According to DHA data, a large section of medical tourists to Dubai are from Arab and GCC countries contributing to 33% of international health tourists. Some 30% of medical travelers are from other Asian countries like India, Iran and Pakistan. Travelers from Europe namely the UK, Italy and France contribute to 16% of medical and wellness tourists.

Orthopedics, sports medicine, dermatology, dentistry and fertility treatments are top specialties drawing a majority of medical tourists. Given the scenario, it seems quite feasible for Dubai to become a prime medical tourism hub by next year when it will be hosting Expo 2020.

Phase-wise strategic development carved the growth path:

convenient and cost-effective

A phenomenal rise of Dubai medical tourism was in the offing when DHA launched its master plan of strategic development in 2014 to be implemented phase-wise. The first phase was planned until 2016 and the next phase till 2020-21.The plan included building of 22 hospitals 18 private and 4 public emphasizing substantial capacity-building in private sector hospitals.

The private hospitals were earmarked to target patients from the CIS region, South Asia and Arab countries. New visas were issued to medical tourists. To make things more convenient and cost-effective, the DHA doled out attractive packages.

The second-phase five-year health strategy launched in 2016 featured 4 prime approaches, 6 objectives and 93 initiatives. The drafting of the strategy was jointly done by a large group of DHA staff, top level officials and directors of private healthcare organizations, IT companies, insurance agencies and related manufacturing companies.

These four approaches make up the crux of a robust medical tourism market. It included health and lifestyle, excellence in medical services provided, smart healthcare and governance. It focused on improving efficiency in healthcare services and the creation of an integrated database to help in framing smart government policies and building effective public-private partnerships.

Dubai ensured collective efforts from all stakeholders to improve its healthcare service quality to meet the aspiration of becoming a popular medical tourism destination not only in the UAE but also in the surrounding regions. The city took best efforts in creating investment-friendly atmosphere by dolling out tax holidays and allocating strategically located spaces.

Dubai Healthcare City (DHCC), the prime investment domain – A big boost to medical tourism:

Dubai Healthcare City

Image Source : dhcc.ae

The launching of DHCC, the world’s largest free healthcare zone in 2002 has been the prime investment portfolio of Dubai medical tourism. The center through strategic partnerships has not only been offering highly specialized medical treatments but also facilitating medical education, research, wellness services, medical equipment, pharmaceuticals and other related support.  A substantial number of patients from the UAE and overseas nations visit DHCC that houses 120 top class medical facilities.

Top class hospital networks offering specialized and affordable care:

Apart from this, an impressive range of world-class healthcare facilities and more than 35,000 healthcare professionals from 110 nationalities are contributing to the booming medical tourism in Dubai of which Saudi German Hospital, InterHealth Canada and Rashid Hospital are worth mentioning.

The DHA, under its 12-year master plan, is in on the way to add 40 primary healthcare centers and 3 new hospitals. Currently, nearly 3000 private hospitals in Dubai are in full operation and the number is expected to rise.

  • Setting of Smart hospitals:

Setting of Smart hospitals

As a part of the development strategy, the government plans to open Dh 1 billion 300-bedded smart hospital and medical university this year.

  • Robotic surgery and automated medication:

Robotic surgery

Fakeeh Academic Medical Center scheduled for construction by 2020 will feature robotic surgery and an automated medication dispensing system. Anticipating a higher volume of patient inflow shortly, this would help in smart dispensing of medicine.

Talking of affordability, healthcare services offered in different facilities are targeted towards different market segments. It is the quality factor concerned to treatment and recuperation services that make Dubai stand out in the crowd.

Revamped marketing with DHX:

launching of DHX website

Image Source : dxh.ae

Dubai medical tourism was placed on the right track with the launching of DHX (Dubai Healthcare Experience) website in 2016. It is the first of its kind in the GCC region that helped patients create a direct communication channel from the comfort of home.

The astounding rise in medical tourist number can be attributed to the user-friendliness of this website where patients can get first-hand information of everything as per their requirement with few mouse clicks. The website’s offerings including a comprehensive range of health packages and detailed travel information is helping medical travelers in informed decision-making.

In an added effort to strengthen Dubai’s position in global medical tourism, the website recently has been revamped with the addition of new services like “free second medical opinion” with selected reputed healthcare centers in Dubai.

The web portal receives over 10,000 new visitors every month. With the introduction of new language services in Chinese, Russian, Arabic and English, DHX aims to get quicker conversions. As a part of the DHX Group, the Dubai Health Tourism Guide with detailed insights in healthcare and wellness facilities is complementing all efforts.

Checking outbound medical tourism:

Millions of Dirhams are being spent

Dubai like many other countries is not spared from serious healthcare burden owing to the rising incidences in cancer, obesity, diabetes and high blood pressure. It has been a common practice for patents in Dubai to seek government-funded specialized treatments for critical ailments in the developed nations of Europe and the US primarily due to inadequate treatment facilities in the home country.

Millions of Dirhams are being spent annually to send patients abroad but thanks to the strategic developments that is helping in checking this outflow. The number of outbound patients dropped to 1,582 in 2017 from 1,994 in 2016.

Encouraging globally reputed international organizations allowing 100% ownership:

Smart data center created by DHA

A significant part of DHA’s medical tourism development strategy is to invite international organizations allowing them 100% ownership. The new law encouraged King’s College Hospital, London to set up their first international establishment. Their start-to-end service offerings are centered on every need of the patient starting from treatment to recovery back home.

Patients through a specific portal can always access their records, files, treatment history and any other treatment-related information from any mobile device even after getting back home after the treatment. Smart data center created by DHA as included in the strategic development facilitates secured information sharing within its network of 30,000 facilities.

Attracting the best talent pool with a 10-year visa:

10-year visa for top-level medical specialists

Dubai announced a 10-year visa for top-level medical specialists and researchers to attract best talents.  The government has also cut down red-tapism to some extent to encourage private practice of specialists reputed for ground-breaking treatment procedures. It has spared the long waiting time for specialists to acquire a license for practicing in Dubai. The government’s visionary insight to build quality healthcare support is fetching great benefits for the medical tourism sector.

Focusing on indigenous pharmaceutical industry:

pharmaceutical industry

Building indigenous pharmaceutical and medical equipment industries is one of the top priority sectors included in the 2030 Dubai Industrial Strategy. The UAE aims to position itself at the forefront in knowledge-based innovation-focused business strategy to gain a strong foothold in the medical tourism market.  The country is scheduled to run 34 indigenous pharmaceutical manufacturing units by 2020 taking the market value to $ 6.8 billion by 2025 from its current valuation of $2.5 billion.

Strategic partnerships facilitating at-home healthcare services:

Zulekha Hospital

Image Source : zulekhahospitals.com

Apart from quality, Dubai is keen on bringing innovation in every aspect of healthcare services. The aim is to add more convenience to patients. Zulekha Hospital in an agreement with The Health Bank (TTB) is ensuring quality at-home services for patients of Zulekha Hospital.

TTB is known for its superior patient care offering seamless movement of patients from the hospital to home without hampering the optimal clinical care required. Medical travelers can get quality compassionate care even in their hotel rooms in case of both simple and complex treatments. The objective is to transform the at-home healthcare landscape by deploying trained and qualified medical professionals approved by regulatory bodies.

This has two major benefits – One, it reduces the patient’s hospital stay and cost. Two, it enables faster recovery amidst home comfort. The hospitals also benefit as they can reduce the patient burden.

Emphasizing on knowledge-building:

medical-tourism-conference

Much of the healthcare development in Dubai can be attributed to annual medical events, meetings and conferences acting as a platform for knowledge-building and information-sharing.  High-profile healthcare and business professionals attend these conferences regularly discussing emerging treatment trends and procedures in oncology, radiology, critical care, ophthalmology, cardiovascular pharmacology and other healthcare innovations. DHA further aims to transform top order hospitals and facilities to medical institutions and research centers.

Stringent quality control measures:

private healthcare clinic

In a bid to uphold the quality in healthcare, DHA announced the closure of several private healthcare clinics, health centers and pharmacies that failed to comply with the authority’s guidelines and regulations. This step was taken after inspections discovered serious violations in medical norms like below standard equipment and infrastructure in operating rooms and the shortage of emergency medicines.

Given the important role of private health facilities in the development of Dubai’s healthcare, the DHA is eager to ensure patient-safety through regular checks in these facilities related to quality and regulation compliance.

It gives a clear indication that the government under no circumstances will step back in taking stringent quality control measures. This is important as quality is given top priority by foreign medical patients; any compromise here would derail all developmental efforts.

Focusing on wellness development:

Focusing on wellness development

Previously considered as a luxury add-on, wellness has now become inseparable with healthcare. The mantra is to adopt a holistic approach taking care of both body and mind. Dubai is seriously considering this sector to reinforce medical tourism growth. The phase II of DHCC spanning 19 million square feet still under construction is dedicated entirely for wellness.

Wellness services play a great role in recuperation. But it is meant not only for the sick and ill but also health-conscious travelers seeking rejuvenation. Medical travelers can enjoy their stay in Dubai by availing world-class wellness services and engaging in other rejuvenating activities.

Dubai stands as one of the glaring examples of how strategic development can help in medical tourism growth. Being a globally leading tourist destination welcoming tourists of over 120 nationalities, the crown of Emirates seems to touch new milestones in medical tourism.

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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