A survey conducted by Sports Marketing Surveys USA for Yoga Journal reveals that yoga is gaining popularity in the US. While in the 2008 only 15.8 million Americans practiced yoga, the number has increased to 20.4 million this year. Moreover, the practitioners spend $10.3 billion a year on yoga accessories, apparels, vacations and media, which is definitely higher than $5.7 billion, in 2008.
Further, the study shows that 8.7 percent of U.S. adults practice yoga, while 44.4 percent of Americans aspire to be yogis. Yoga Journal relates the growth in the yoga market with the growth of its magazine’s rate-base which has increased to 375,000 from 350,000 effective January 2013.
