Flame grilled chicken
McCann Erickson, Australia
Advertising Guide
Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
New Times Media and Village Voice Media merged
The recent past has seen 25-40% pay cut for senior writers and editors. Even freelancers are not barred and their rates have been slashed also. Now, the alt weekly is a part of its big brother.
A whopping 17 of the country’s biggest business segments..
Is Toyota a wolf in sheeps clothing?
It’s much more than a combination of unburnt carbon monoxide, hydrocarbons, Oxides. Bluewater Network which works with government to lessen dependency on fossil fuels claims the Toyota vehicles’ present fuel efficiency is on 20 years low. The…
Heineken to abandon TV advertising in UK
Illogical airtime price, cluttered mediaspace, outdated advertising technology are the reasons why Heineken has withdrawn all its television advertising estimated to be of around ‘6.5m from British Television. Europe’s largest brewery whose beer sold…
Nokia: Not connecting people
Image issues sometimes really get nasty as multinationals don’t take very good care of that. I am sure though (and analysts and shareholders will agree with me) mobile giant Nokia has spent world full of money for better and faultless customer…
All that you wanted to know about internet advertising
That’s a pretty interesting read. If you are not comfortable with online advertising this one article will give you a crystal bird’s eye view of the game. There are fifty (50) questions and in one of them Kevin May discussed about blogging. Though not…
Poker machines are an issue
Yes you’ve heard it right. After intense advertising in all media about possible threats against the additional poker machines Beattie Government is going to unfold gamut of health related services which ‘took a hiding’ in the recent years in…
Halloween purpose: Ad executives with weirdest outfits
Normal is sooo borrrrrrring. Now that’s real entertaining stuff. And they all looked like a funny character in one of those Jim Carry movie. As Halloween knocks at the doors all over the world, the Creative Group, staffing and consulting service…
Going grassroot, vernacularly
In USA’s immensely chok a bloc media horizon chasing those unicorn like unaided recalls Ad gurus seek to catch them young… err… fresh that is in the breakfast table hopefully to imprint it there for ever.
Now its a proved fact that the cost of…
People watch online video ads for 21 seconds on average
Online video delivery and management solutions provider Klipmart has released a key metric based on how users have interacted with almost 500 online campaigns: on average, people watched 21.04 seconds of :30 online ads (that is, a full 70 percent of the..