PR Guide

Public relations is a dominant tool for building a company’s image among the masses and is an invaluable tool in forging consumer perception. Businesses that care about their reputations and relationships with the public are often the ones that are most successful in the long run and this is why they hire public relation agencies to analyze the business process, find the beneficial messages and formulate those messages into attractive and positive media stories without sounding biased or dishonest in any way.


Even thought the role of public relation agencies and advertising agencies may seem identical, there is a subtle but important difference in the way they operate in order to shape the image of a business. While advertising is paid-for by the client to create awareness and is largely viewed with a healthy suspicion by the public, public relations on the other hand are more likely to be given credibility by the same people because they incorporate third-party validation and are generally thought of as earned or free media. It is for these reasons that a majority of businesses place a lot more importance on their public relation efforts since an increased recognition and reputation is ultimately the goal behind all such efforts.

It’s great that your firm has reached the point where you have to hire a PR agency. It means you have attained a certain amount of success, and more visibility will enhance your reputation and drive more business toward you. […]

hiring a PR agency

In a highly competitive business space, nothing works as well as PR management for getting the word out about your business and creating a positive brand image. The small businesses and start-ups lack monetary resources for hiring the services of

The first and very important step in creating an effective PR campaign is setting up a goal for yourself – the result you would like to achieve at the end of this activity. Once you are aware of what you

What is a PR Campaign and how can I use it for my business? Not long ago, this was a question every management strategist asked himself and tried to find answers through various marketing research conducted by the marketing team.

Trends in PR With companies allotting more and more budgets to their PR & Communications activity than ever before, it is a time for the PR professionals to develop a clear picture of what the future holds for them. It

Crisis management is the process by which an organization deals with a major event that threatens to harm the organization and its reputation as well as its relation with its stakeholders, media or the general public. In broader sense, crisis

Several believe that public relations and media relations are the similar terms and can be used interchangeably. However, this is incorrect. Media relations refer to the relationship between an organization and the journalists, while public relations extend that relationship beyond

The first and foremost purpose of the press release is to put across the true information to its stakeholders through a communication, which is effective and easy to understand. Before writing a press release, one needs to have all the

In simple words News is newly received or noteworthy information, especially about recent or important events. It can further be defined as the communication of selected information on current events, which is presented by the medium of print, broadcast, Internet,

In any journey, vehicles play an important role, as choosing a right vehicle determines when and if at all you will reach your destination. The public relations is no different. Depending on your destination or in business context, your goals

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