PR Guide

Public relations is a dominant tool for building a company’s image among the masses and is an invaluable tool in forging consumer perception. Businesses that care about their reputations and relationships with the public are often the ones that are most successful in the long run and this is why they hire public relation agencies to analyze the business process, find the beneficial messages and formulate those messages into attractive and positive media stories without sounding biased or dishonest in any way.


Even thought the role of public relation agencies and advertising agencies may seem identical, there is a subtle but important difference in the way they operate in order to shape the image of a business. While advertising is paid-for by the client to create awareness and is largely viewed with a healthy suspicion by the public, public relations on the other hand are more likely to be given credibility by the same people because they incorporate third-party validation and are generally thought of as earned or free media. It is for these reasons that a majority of businesses place a lot more importance on their public relation efforts since an increased recognition and reputation is ultimately the goal behind all such efforts.

Trends in PR

Trends in PR With companies allotting more and more budgets to their PR & Communications activity than ever before, it is a time for the PR professionals to develop a clear picture of what the future holds for them. It …

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Crisis management

Crisis management is the process by which an organization deals with a major event that threatens to harm the organization and its reputation as well as its relation with its stakeholders, media or the general public. In broader sense, crisis …

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Media Relations

Several believe that public relations and media relations are the similar terms and can be used interchangeably. However, this is incorrect. Media relations refer to the relationship between an organization and the journalists, while public relations extend that relationship beyond …

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What is News?

In simple words News is newly received or noteworthy information, especially about recent or important events. It can further be defined as the communication of selected information on current events, which is presented by the medium of print, broadcast, Internet, …

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