There are many different brands available in the market. On the surface, all these brands seem to exist together in absolute harmony, side by side. However, on closer inspection, it is seen that there is present an underlying current of …
How Is CSR and Brand Differentiation Linked To Brand Reputation Management Read More »
Indian Corporates are slowly adapting to the rapidly changing scenario. However, a lot of them have consciously chosen to stay behind. Moreover, those who are actively adapting to the change are foreign companies operating in India i.e. MNCs. Though some …
Startups are doing well and as a result more talented young grads with entrepreneurial dreams are launching new businesses with nominal resources. The success of a handful of startups may inspire you to become an entrepreneur but for succeeding like …
Don’t let these mistakes come in the way of your startup’s success Read More »
Sensory marketing and marketing techniques that are based on human emotions have become popular among top marketers. Marketing is all about influencing the audience and making them take a particular action. If your marketing campaign does not pull emotional triggers …
Primal marketing is the new cool kid on the marketing block Read More »
There is nothing more important for business owners than the image of their brand. Getting your logo designed by an upscale designing firm is not enough for building a positive brand image. The products you offer, the way your employees …
Naming your business right and creating a strong brand image Read More »
Social media platforms have grown so massively that it has become important what is being discussed about their brand, product, services and many more. Once these negative comments go viral online, your business image is tainted badly. One has to …
Effectively underscoring negative comments that taint brand image Read More »
Brand awareness is one of the most important tools as it is effective in getting customers to identify and remember your brand. It is the best way to market a new brand. You can go for an attractive tagline and …
An online partnership is a cooperative effort to achieve established goals. It is a long term as it can go a long way for businesses that it helps in improving the efficiency and profitability of a business. Generally, we create …
Understanding different types of Online Partners Read More »
Online reputation management is essential for building a positive brand image and protecting your business from rumors spread by unscrupulous people. The internet is an infinitely vast virtual space and suppressing the rumors, negative comments, remarks, complains and reviews can …
Useful guidelines for effective online reputation management Read More »
Every business has to toil to build a reputation for their brand. Without good reputation, you cannot expect to gain customer loyalty or expand your market. Internet has provided us with an interactive platform through which buyers and sellers can …
How online reputation management can boost your brand image Read More »