Marketing Guide

Marketing is the way in which companies interact with its consumers in order to create a strong and healthy relationship between marketers and consumers. It is only successful when it benefits both the parties. An effective marketing policy will help businesses to identify their audience before advertising their products and services to them. In other words we can say that it is a management process through which goods and services move from company to its customers. It is recognized as a link between society’s material requirements and its economic patterns of response.

The heart of any business lies in its marketing as most aspects of the business depends on successful and effective marketing. Marketing involves advertising, promotions, public relations, and sales. It makes the process of introduction and promotion of product or services to potential customers easier. Without effective and successful marketing, a business cannot offer the best products or services in the industry and can take business to wrong direction. Business has to use marketing strategies in order to create product or service awareness otherwise, potential customers of a business may never be aware of the business. Without effective marketing, sales may crash and companies may have to close.

It makes sense to select a niche, which has not yet been explored fully to start a business and make money. There would be less competition and you would be able to sell your product or service to customers who […]


In China, it’s not Google you have to optimize your site for, but for Baidu, which is the largest Chinese search engine. There are a whopping 800 million Baidu users, so if you want to come up in the search

Baidu search engine

It’s every writer’s dream to see their masterpiece being published, and being read by millions. Gaining critical and mass acclaim can be possible for you too, if you have written a wonderful, striking masterpiece. For your writing to reach people,

publishing and promoting your short story

Giveaway tools are proven, effective tools to increase the awareness and engagement of your brand across various social media platforms. This awesome avenue can help you reach your target consumer base and you can soon see the sales figures skyrocket.


Creating YouTube videos can be for your website or to promote your entertainment venture – your own chat show, video blog, music video et al. With audio video sound mastering software, such as Remaster Media, you can make those videos


Beauty brands are emerging regularly, and to make a mark in the beauty business you have to embrace some effective marketing strategies. Your brand would definitely have its own USP which you have to project in a way that it

market your beauty brand like a pro

Digitization may have increased rapidly but the charm of books is still not lost on the reader. A good book sells like hot cakes and can get the author a lot of money. However, it all comes at a price

sending book to publishers

While promoting our brand sometimes we forget that if we put in more effort than required then it might produce negative results. If you post more adds than necessary or send more promotional E-mails than required, it would surely leave

Corporate Branding Strategy

Your product description has to be engaging and communicative. It has to grab the customer and make him/her click on the all-important ‘Add to cart’ button. A poorly written product description will be ineffective and you will lose your sale.

Add to cart

You cannot attract an audience if you are not able to reach them. Text message marketing is probably among the easiest ways to directly reach them.  If you are good enough, your promotional advancements will make sure that your words create

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