Opinion and Views

The success and growth of any business is largely dependent on people’s opinion of it. Public perception of a company influences not just its reputation but also drives sales and profits. While an incorrect or bad opinion may not be deserved or even true, it is important that the company tries to rectify the bad press generated immediately because opinions have a reputation of being sticky and shape future interactions and public relations.


Why an individual or a large number of people view the company in a certain manner can depend upon a lot of reasons. It could be due to vindictive actions by a competitor or due to an ill-informed decision by an employee. In either case, remedial action should be sought as soon as possible to ensure that the opinion does not degrade any further in the eyes of the public. Similarly, a good opinion formed among the public about a business should not be taken for granted and needs constant reinforcement in a positive manner. Public relations and social media interactions influence public perception to a large extent and can make or break a business so it is crucial to invest in such media initiatives in an attractive manner.

The history has evidently confirmed that amateurs can outperform veterans by exploring new ideas and vision, may be because they are pro learning. There are indeed many different ways to achieve the said resolution, but a notion of going on […]

Trust is one of the most vital intangible assets of businesses. Chiseled business leaders employ several tactics to build trust. Consistent services and high quality products are the means of earning customers’ trust. Additionally, if a business focuses on building

  For small business owners, the cost of investing in security surveillance can be alarming. However, what’s more concerning is the potential cost to the business if security measures aren’t implemented. Billions of dollars worth of stock and profits are

For handling web marketing campaigns, working with more than one computers and technical devices and managing a business with limited resources, an entrepreneur must have some basic and essential technical skills. An entrepreneur should procure sufficient amount of technical knowledge

The customer support technology we know and are used to has undergone a sea of changes in the last few years. Many studies have indicated at the possibility of customer support organizations actually functioning without any human support by the

word of mouth

Word of mouth networking is considered as one of the fastest ways to grow a business. However, not all of us are experts in networking and find it hard to sell ourselves to strangers. Called reluctant networkers, we are that

For pursuing higher studies and building a successful professional career most students opt for student loans. The government has launched several scholarships cum loan programs especially for the benefit of students. Unfortunately, fresh graduates find it quite difficult to make

In life sometimes all one needs is a little help and push to get out of a financial rut and start afresh. Incurring debts with a bad credit record usually means that you are stuck in adverse financial circumstances from

It is the age of online businesses but for many business location still matters as they want to sell things from a brick and mortar shop. Even small business owners should be concerned about the first place where they start

When everything seems to be dark and you are in the need of an expert advice, you must resort to books. When you feel that despite the hard work and sincere efforts, you are not being among the best workers’

Scroll to Top