The success and growth of any business is largely dependent on people’s opinion of it. Public perception of a company influences not just its reputation but also drives sales and profits. While an incorrect or bad opinion may not be deserved or even true, it is important that the company tries to rectify the bad press generated immediately because opinions have a reputation of being sticky and shape future interactions and public relations.
Why an individual or a large number of people view the company in a certain manner can depend upon a lot of reasons. It could be due to vindictive actions by a competitor or due to an ill-informed decision by an employee. In either case, remedial action should be sought as soon as possible to ensure that the opinion does not degrade any further in the eyes of the public. Similarly, a good opinion formed among the public about a business should not be taken for granted and needs constant reinforcement in a positive manner. Public relations and social media interactions influence public perception to a large extent and can make or break a business so it is crucial to invest in such media initiatives in an attractive manner.
With the global population increasing at an unbelievable pace, energy consumption is projected to go up by 200 per cent. If the projections for the sustainability trends are anything to go by and with rampant environmental degradation along with depleted …
Sustainability in healthcare – A step towards green revolution by Dr Prem Read More »
The 4th Medical Tourism & Global Healthcare Congress Announces Strategic Initiatives for Successful Industry Growth CHICAGO, IL, Oct 11, 2011 (MARKETWIRE via COMTEX) — The 4th Medical Tourism & Global Healthcare Congress, with several parallel conferences, taking place at the …
Rexam Healthcare has received 510(k) approval from the US Food and Drug Administration (US FDA) for Safe’n’Sound, a passive safety device for staked prefilled syringes. The approval granted to Rexam by the US FDA for its Safe’n’Sound device is an …
ExHealth, a leading healthcare marketing & media firm signs a marketing agreement with world congress for upcoming Middle East’s prestigious healthcare congress. Dubai, November 10, 2010: ExHealth, a Dubai Healthcare City-based medical tourism consultancy and healthcare media & marketing firm …
Over 500 global decision-makers and leaders to share global healthcare best practices in a three days congress starting 5th December. Dubai, November 10, 2010: ExHealth, a Dubai Healthcare City-based medical tourism consultancy and healthcare media & marketing firm has signed …
Prof John Conly talks about importance of superbug, and shifting focus of topic from Medical Tourism to reducing anti-biotic use. http://www.who.int/bulletin/volumes/88/11/10-031110/en/index.html —– Antimicrobial resistance: revisiting the “tragedy of the commons” When the NDM1 enzyme-containing “superbugs” struck in India, Pakistan and …
World Health Organization talks about Superbug in Medical Tourism. Read More »
Over 500 Global Decision-Makers and Leaders to Share Global Healthcare Best Practices in a Three Days Congress Starting 5th December DUBAI, UNITED ARAB EMIRATES–(Marketwire – Nov. 9, 2010) – ExHealth, a Dubai Healthcare City-based medical tourism consultancy and healthcare …
