PR Guide

Public relations is a dominant tool for building a company’s image among the masses and is an invaluable tool in forging consumer perception. Businesses that care about their reputations and relationships with the public are often the ones that are most successful in the long run and this is why they hire public relation agencies to analyze the business process, find the beneficial messages and formulate those messages into attractive and positive media stories without sounding biased or dishonest in any way.


Even thought the role of public relation agencies and advertising agencies may seem identical, there is a subtle but important difference in the way they operate in order to shape the image of a business. While advertising is paid-for by the client to create awareness and is largely viewed with a healthy suspicion by the public, public relations on the other hand are more likely to be given credibility by the same people because they incorporate third-party validation and are generally thought of as earned or free media. It is for these reasons that a majority of businesses place a lot more importance on their public relation efforts since an increased recognition and reputation is ultimately the goal behind all such efforts.

For business to develop a successful PR strategy, it is not necessary to spend a huge amount of money on PR agencies. Small businesses especially, can develop effective PR strategies by their own provided they know their target market well. […]

Importance of PR campaigns in current competitive business Now that we are aware of what is PR and how does it differ from advertisement, let us now know why PR campaigns are important for businesses in current times. Any business,

PR & advertisement are both meant to communicate to the stakeholders. What is the difference in between these two mediums of communications?  One of many key differences in PR and advertisement is that one always pays for the space and

What is PR? Every organization, no matter how large or small, depends on its reputation for survival as well as success. A reputation of the organization amongst its stakeholders including customers, suppliers, employees, investors, media, regulatory authorities etc can have

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