Advertising Guide

Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.

This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.

Marlboro Man still rules

The gorgeous, handsome, rugged and silent Marlboro Man over the years remained absolute favorite for generations. One of my friends told me the other day she still believes that (now pretty grown up ;)) this strong and manly cowboy would protect her from.

Google Base classified to squeeze eBay, Amazon?

Amidst high buzz Google announced today that it was only testing its new service which was made to help web users publish stuff online instantly. What we wonder is after a flop show with Froogle is it Google Incorporation’s desperate step to invade into..

WPP out, Leo Burnett bags Samsung $400 million account

WPP is top on many events. First it was sexist comment over women employees by Neil French, the top creative executive of the firm and then founder Sorrels $45 million divorce settlement. Don’t know whether they are co-related or not, and how the…

Search Engine Ad costlier now

Remember once a famous advertising guru said he did not know which part of the advertising budget is waste? The best part of the search engine advertising is that it doesn’t end as soon as the customers arrive in the given site, but this is more about…

Online branding success story

Developing brand strategy for online businesses is yielding much awaited results for the agencies. And contrary to old school of advertising geeks online advertising and branding can also do wonder for its clients by simply sticking to four major basics..

Medicine care from retailers, not specialized doctors

This survey finding is quite eye popping. To avoid ever increasing health care service expenditure Americans are opting for easier routes. Realizing the vacuum in the market for cheap medication big retail giants like Wall Mart and CVS have stepped…

AOL branding for college students

They want loyalist on long term perspective. For its new generation Instant Messenger service America line (AOL) has launched a heavy dose media campaign targeting to college students. Along with the online web ads the company also does outdoor…

BBC to compete with Al Zazeera

This time it’s not the native Britons. Mainly Asians will lose jobs now. As outsourcing goes eastwards worldwide BBC in a shocking move plans to cut 236 jobs under foreign language services to fund Arabic TV channel. This ’19 million venture is…

Neil French: Jobs available after WPP

Well, the entire world is not opposing to Neil French, former creative director WPP after he resigned following derogatory remarks on women employees like ‘crap’ and ‘wimpy’. Mr. French you have some friends in the advertising community and they are…

Cendant’s divide to win more

Cendant is no more as it splits into real estate, hospitality, vehicle renting and travel distribution spin offs. Cendant which never able to recover after 1998 accounting scandal has taken this step to separate publicly traded companies to pacify the…

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