Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Yahoo has acquired online event-planning and social networking site Upcoming.org, which is expected to provide Yahoo with more content about local communities and bolster its local search capabilities. The site provides tools for sharing observations…
Lycos is launching Planet, a “social interaction platform” with which users can create a mini-site – their own “planet” – and add blogs, upload photos and create slide shows with animated special effects and music. The U.S. version is being launched…
A recent article in The New York times says that ‘Folksonomy’ carries classifieds beyond SWF and ‘For Sale’.
Stepping up from the dial-up bulletin boards in the 1980s, Usenet discussion groups from the 80s and 90s and blogs in the 21st century,…
This blog will cover the exciting and dynamic fields of advertising and marketing. The latest industry news, ad reviews, innovations, new marketing ideas, reviews of other online resources… there will indeed be a lot for us to cover here.
The…