They want loyalist on long term perspective. For its new generation Instant Messenger service America line (AOL) has launched a heavy dose media campaign targeting to college students. Along with the online web ads the company also does outdoor advertising at more than 40 college campuses. The internet ads are also coming in youth student sites like MTV.com, facebook.com, myspaces.com, ticketmaster.com. espn.com etc.
The objective of the promotion is to brand AIM as a multiple media communication platform where in addition to instant messages VOIP, SMS and email also come as part of the bouquet.
