Online video delivery and management solutions provider Klipmart has released a key metric based on how users have interacted with almost 500 online campaigns: on average, people watched 21.04 seconds of :30 online ads (that is, a full 70 percent of the video content.) The category with the longest average viewing time is home video (22.51 seconds), followed by theatrical/movies (21.45); both categories usually offer timely or fresh content.
In the technology category, average viewing time was 22.20 seconds; music, 22.12 seconds; theatrical, 21.45; travel, 21.32; consumer, 21.22; automotive, 21.08; gaming, 20.58; television, 20.08; and financial, 19.14.
Klipmart
