There is a huge scope for Costa Rican tourism department to boost its incoming revenue from tourism industry by adding more of elements which are wellness oriented and the department is exactly doing that. This novel strategy which the tourists to the country find immensely appealing is called Wellness Pura Vida.
The tourism growth in this country since the last couple of years is above the global average as reflected in the appreciable growth of international visitor arrivals.
- US visitors grew by 8% in 2015
- Visitors from Europe rose by 6.1% and those from the UK posted a noteworthy growth of 20%
- Visitors from South America also grew appreciably to 13%
Global wellness tourism generated astounding $563 million revenue by 2016. This niche tourism sector generates 130% more profits than the average tourism sector. It is also estimated that on an average the tourist spending in wellness tourism is much higher than in conventional travel.
The coveted medical tourism destination vying for a bigger share in wellness tourism:
The country is already enjoying a high ranking in the global medical tourism index being a favorite destination of the US outbound medical travelers especially the baby boomer generation who are on the constant lookout for wellness and health enhancing activities at attractive prices.
Considering the geographical proximity and a fantastic medical infrastructure offering cost effective treatment packages, the country becomes a natural vacationing choice. Banking on these factors, the country is heading towards the right direction to come up with equally upgraded wellness tourism packages.
Even the affluent travelers from Europe and UK fall in love with this beautiful country due to its inherent natural charm and beauty.
Wellness opportunities in Costa Rica:
Among the factors that go a long way in showcasing the country’s massive potential for enhancement of tourism activities, the following deserve special mention:
- Outdoor adventures in the lush rainforests and mountains including some which have active volcanic craters.
- Spa services offered by trained professionals: Costa Rican spas have risen dramatically offering unique products and services utilizing the indigenous mineral rich hot springs, sulfur rich lagoons, mineralized clay of volcanic ash, volcanic stones, herbal extracts and healthy fruit drinks.
- Native gastronomy
- Outdoor sporting activities amidst nature
The new strategies directed at the promotion of tourism landscape of the country finds themselves perfectly aligned with the novel tourism identity of the country” Costa Rica: My Choice naturally”.
Newest wellness strategies of Pura Vida
The target is to bring the country’s wellness activities under the global limelight and to prove a point that Costa Rica is an unmatched wellness tourism destination with enormous potential.
The tourism department of Costa Rica is highly optimistic about the new strategies for marketing tourism products aimed at diversification and amalgamation of various elements that lend support to the tourism industry.
The rising stress in workplace has turned out be one of the predominant global epidemics as per the WHO causing an astronomical rise in healthcare cost. This has forced people to take up wellness activities while on a vacation. The country has realized its potential to serve a large segment of global wellness seekers and it plans to heighten the wellness services introducing:
- Innovative meditation programs
- Reflection therapies
- Multiple yoga programs
- Floatation Therapy
- Medicinal massages
Already, the country has made its presence felt in wellness tourism market by showcasing its wellness spa products in the high profile Termatalia meet held in Mexico.
Addition of ecological and wellness procedures had resulted in a hike in tourism revenue from 2013 to 2015 at the rate of 10.6 %. The Board of Costa Rican tourism is in a frantic quest for putting the country in a special status, a country which is unique in character and way different in its tourist attractions catering to the fancy of those tourists who are looking for something out of the ordinary. The Board highlights Costa Rica as a tranquil haven for those under continuous workplace related stress.
Emphasizing on infrastructure development through capacity building:
The strategy is not just limited to the development of outdoor activities. It envisages development of communities as a whole by implementation of innovative programs. Offering training courses to professionals so that they could serve the growing influx of tourists well would definitely be a constructive effort in the right direction benefitting the tourism industry in the long run.
Though Costa Rica has great promises for the growth of tourism industry, challenges are open and unavoidable in view of the stiff competition in the global wellness market. The foundation stone of building wellness tourism in Costa Rica has been laid few years back.
Today, the country is set to build up from there introducing more attention-grabbing services and products with the hope of drawing wellness tourists from far flung countries as well.