Yahoo’s much awaited ad-serving platform update, Panama, has been formally launched. With the launch of Panama Yahoo will provide a new interface to its clients and users. However, the new ranking algorithm is likely to come into force by early next year. The company hopes that the latest platform will help Yahoo to play at its full potential to offset the recent poor financial performance. The new platform will enhance the search monetization capabilities of the company.
The migration to the new system will be accomplished through invitation, however advertisers can also request for an earlier switch. Panama is likely to use a new Quality Index having a scale of 1 to 5 based on ad quality and bid price.
