It is natural that this print campaign for c2a print house pivots around the prominence of colors. Instead of directly tell this in a tablet form, they convey it through story-clad images. The copy reads- Colors can change stories.
The visual themes which support this copy are interesting, if not new. One ad features a girl who anxiously look for the pregnancy test another one shows a man try to diffuse a bomb by cutting the âright wireâ with the right color. Well, we are familiar with these situations and scenes from movies. Well, colors can change stories.
CREDITS
Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: João Paulo Garcia
Copywriter: Gustavo Giorelli
Photographer: Alexandre Salgado, Artluz Studio
Via: Adoholic
