Colors can change stories

Dr Prem Digital Healthcare Marketing

c2a print house pregnancy

It is natural that this print campaign for c2a print house pivots around the prominence of colors. Instead of directly tell this in a tablet form, they convey it through story-clad images. The copy reads- Colors can change stories.

The visual themes which support this copy are interesting, if not new. One ad features a girl who anxiously look for the pregnancy test another one shows a man try to diffuse a bomb by cutting the ‘right wire’ with the right color. Well, we are familiar with these situations and scenes from movies. Well, colors can change stories.

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CREDITS

Agency: Loja Comunicação, Rio de Janeiro, Brazil

Creative Director: Marcelo Giannini

Art Director: João Paulo Garcia

Copywriter: Gustavo Giorelli

Photographer: Alexandre Salgado, Artluz Studio

Via: Adoholic

c2a print house bomb

Dr Prem Healthcare Social Media Marketing
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