What is common between city girls and hens, except they belong to the same gender? What is the similarity between a human family and a goat family? Well, this print campaign meticulously makes a relation among all these apparently-different elements.
The campaign, developed by zig, Toronto, aims to promote The Royal Agricultural Winter Fair. The campaign cleverly portrays how the city witnesses the rural side of the nation during the fair.
The ads feature city girls who look like hens and hens that look like city girls. A human family which looks like a goat family and vis-Ã -vis.
Credits
Advertising Agency: zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Copywriter: Steven Barr
Art Director: Craig Ferguson
Photography: Lee Towndrow
Retouching: Jeremy Thompson
Via: Scary ideas
