This print ad for Lar Center Decoration Mall, developed by Moma Propaganda, Sao Paulo, banks on a simple and neat concept to convey the message.
The ads feature a dog who wipes his feet before entering a home furnished at the center. The concept is simple and attractive, clarity of communication being its prime peculiarity.
Have a respectful decoration is the (translated) tagline.
Credits
Advertising agency: Moma Propaganda, Sao Paulo
Creative director: Rodolfo Sampaio
Art director: Marco Martins
Copywriter: Adriano Matos
Photographer: Fabio Bataglia.
Via: Inspiration room
