Well, axe presents a special horny man- Sofaurus, who, when not thinking about football, starts thinking about women. This commercial makes me remember the Quique the head .
We have seen the naughtiest axe effect commercials. And we are pretty sure that in axe advertising, women are just pretty pieces of glorified toys manufactured for menâs pleasure.
Here, we can see a tiny ray of insult towards men who are presented as lazy and addicted to football and women, just like sofaurus. This commercial , developed by Ponce, Buenos Aires, provides an interesting, if not unexpected, twist in the end.
CREDITS
Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music
Via: Addshots
