Australia’s latest tourism advertising campaign is already a success story. Tourism authorities are happy and content with the buzz “so where the bloody hell are you” campaign is generating. Tourism Australia’s Chairman Tim Fischer says the $133 million campaign has already started creating waves on the Internet. In the first two days of the launch of the campaign Australia.com has received more than 22,000 extra hits and executives believe this is simply awesome. The campaign is off to a flying start, one executive jubilantly says.
Via [Abc]
