CTR Market Research reports, advertising spending in China compared to last three years only grew by 18% in 2005. Though not a less feat in any industry benchmark and especially in service specific advertising, this percentage actually is a no-show if you compare it with 2002, 2003, 2004 result. The curve is further to go down in 2006 with an expected 15% growth. But as we all know how statistics work, China’s advertising industry has entered into a period of not-so-slow and steady growth.
Television and newspaper, the two largest and most favorite media formats of advertisers grew by 19% and negative 1% respectively.
Joy Wang, Deputy Manager of Media Intelligence for CTR told Interfax Credit Card and alcohol are two segments that will continue to lavishly spend in China in 2006.
Via [Interfax]
