They want loyalist on long term perspective. For its new generation Instant Messenger service America line (AOL) has launched a heavy dose media campaign targeting to college students. Along with the online web ads the company also does outdoor…
This time it’s not the native Britons. Mainly Asians will lose jobs now. As outsourcing goes eastwards worldwide BBC in a shocking move plans to cut 236 jobs under foreign language services to fund Arabic TV channel. This ’19 million venture is…
Well, the entire world is not opposing to Neil French, former creative director WPP after he resigned following derogatory remarks on women employees like ‘crap’ and ‘wimpy’. Mr. French you have some friends in the advertising community and they are…
Cendant is no more as it splits into real estate, hospitality, vehicle renting and travel distribution spin offs. Cendant which never able to recover after 1998 accounting scandal has taken this step to separate publicly traded companies to pacify the…
McCann Erickson, Australia
The recent past has seen 25-40% pay cut for senior writers and editors. Even freelancers are not barred and their rates have been slashed also. Now, the alt weekly is a part of its big brother.
A whopping 17 of the country’s biggest business segments..
It’s much more than a combination of unburnt carbon monoxide, hydrocarbons, Oxides. Bluewater Network which works with government to lessen dependency on fossil fuels claims the Toyota vehicles’ present fuel efficiency is on 20 years low. The…
Illogical airtime price, cluttered mediaspace, outdated advertising technology are the reasons why Heineken has withdrawn all its television advertising estimated to be of around ‘6.5m from British Television. Europe’s largest brewery whose beer sold…
Image issues sometimes really get nasty as multinationals don’t take very good care of that. I am sure though (and analysts and shareholders will agree with me) mobile giant Nokia has spent world full of money for better and faultless customer…
That’s a pretty interesting read. If you are not comfortable with online advertising this one article will give you a crystal bird’s eye view of the game. There are fifty (50) questions and in one of them Kevin May discussed about blogging. Though not…