Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

Burgers Real Big

Bigger. Better. Burger King.
The punchline seems pretty foussed though creatively not out of this world. A Sturt GMBH creation for Burger King.
How do you find the image anyway? I find it pretty morbid. Gives you a kind of modular architecture feel.

Sex in Advertising: erotic appeal performs

Psychological sex appeal, yeah baby, the strongest one. I do not agree nor disagree with Brand Autopsy here. Sexual content? whatever, be it nudity, attractiveness, embeds or referents or fetish aspects like eroticism as long as it sells it is ok. If…

WPP-Coke honeymoon over, Wieden+Kennedy new partner

Double whammy for WPP. After Smasung now it was Coke’s turn to look for alternatives and finally they took on board Wieden+Kennedy. Declining sales and waning brand values throughout North America and Europe have become serious concerns for this…

EURO RSCG Fuel takes in WCRS Creative Director duo

Mick French and Henry Rossiter famous for creating hot spot ads like National Lottery (Lotto Hotpicks Lottery), BMW and RAC have been taken away by EURO RSCG Fuel from WCRS. The creative directors will work for the agency’s flagship accounts-Jaguar (a…

Marlboro Man still rules

The gorgeous, handsome, rugged and silent Marlboro Man over the years remained absolute favorite for generations. One of my friends told me the other day she still believes that (now pretty grown up ;)) this strong and manly cowboy would protect her from.

Google Base classified to squeeze eBay, Amazon?

Amidst high buzz Google announced today that it was only testing its new service which was made to help web users publish stuff online instantly. What we wonder is after a flop show with Froogle is it Google Incorporation’s desperate step to invade into..

WPP out, Leo Burnett bags Samsung $400 million account

WPP is top on many events. First it was sexist comment over women employees by Neil French, the top creative executive of the firm and then founder Sorrels $45 million divorce settlement. Don’t know whether they are co-related or not, and how the…

Search Engine Ad costlier now

Remember once a famous advertising guru said he did not know which part of the advertising budget is waste? The best part of the search engine advertising is that it doesn’t end as soon as the customers arrive in the given site, but this is more about…

Online branding success story

Developing brand strategy for online businesses is yielding much awaited results for the agencies. And contrary to old school of advertising geeks online advertising and branding can also do wonder for its clients by simply sticking to four major basics..

Medicine care from retailers, not specialized doctors

This survey finding is quite eye popping. To avoid ever increasing health care service expenditure Americans are opting for easier routes. Realizing the vacuum in the market for cheap medication big retail giants like Wall Mart and CVS have stepped…

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