World Wildlife Fund had launched this print advertisement campaign in Romania to create awareness among people to act to conserve the planet. The campaign aims at conveying that once the planet is destroyed it cannot be insurrected again as the process of recycle does. The advertisements are showing that a bird and animal are being made on the heap of industrial dump meant for recycling. However, at the first look the campaign is giving impression that it’s about recycling nature, but a closer look reveals otherwise.
The presentation of the campaign is actually remarkable and thought provoking that with ease conveys its message across. The art direction of the campaign is actually fantastic that helped producing visually compelling advertisements. The punch line of the campaign reads, ‘Nature Can’t Be Recycled’. The campaign was developed by Ogilvy and Mather.
Via Twenty Four
