Advertisers will soon be having an innovative and interacting tool in their hands for advertisement. Recently, BBC reported that Researchers from Mid Sweden University have constructed an interactive paper billboard that emits recorded sound in response to a user’s touch. The trial product display uses conductive inks, which are sensitive to pressure, and printed speakers. The team of this invention also believes that advertisers will use the technology in coming years.
Mikael Gulliksson, who headed the research project, has told the BBC News website, ‘When you approach the billboard and put your hand on a postcard that shows a picture of a beach, you can hear a very brief description of that beach.’
The technologies could be used in newspapers and magazines in future along with billboards and various types of product display. Though, at present the displays are expensive to produce but the team still constantly looking for ways with which the costs can be reduced and to make boards easier to change and replace.
Via: Adver Lab
