This is yet another remarkable print advertisement published to urge people to use water judiciously as the problem of drinking water is day-by-day increasing at a rapid speed. The ad apparently aims at showing water as a source of life is now running out speedily and urge people to not to waste it. The advertisement is showing that water from the earth is being squeezed out completely with the help of an instrument and leaving the earth completely dry.
However, while seeing the ad at first glance it is really difficult to find out whether water is coming down or being taken by the instrument from earth, but the open cracks of the earth reveals the real story. Thereby, the presentation of the campaign is not that explicit to make common people to get the idea completely, at least in first glance. The text of the ad reads, ‘you steal from your future by wasting your water! Water, the source of life, is about to run out. Are you aware that your life is in danger? With every drop of water you waste, you are stealing from your future. Use the water carefully, save the future!’
Via Twenty Four
