This is an interesting advertisement campaign which is a combination of outdoor and ambient campaign. The advertisement was launched by World Wildlife Fund Brazil to raise awareness for the conservation of trees and environment. The ad clearly focuses on the fact that how difficult is it to protect one tree, leaving rest for imagination what efforts it requires when it comes to protecting millions of trees. The advertisement is apparently not hard-hitting but it is definitely capable of forcing people to think.
The ad is showing a small and thin tree on a pavement surrounded by iron fence where a poster has been appropriately placed. Undeniably, the campaign is a smart one and is very much capable to ignite some thought in direction it desires. The presentation of the ad is equally accurate. The copy of the ad reads, ‘If it is difficult to protect one, imagine millions’. The campaign was created by Full Jazz.
Via Hout Lust
