Peta has recently launched this print advertisement campaign to promote vegetarianism. The presentation of the advertisement is obliviously not different from Peta’s pet approach to advertisements to entice people. Peta has roped in Filipina supermodel Alicia Mayer for this advertisement campaign. The advertisement is showing the super model wearing clothes made of vegetable.
However, now eyebrows being raised over Peta’s strategies of advertisement as a number of people have started urging the organization to bring creativity in their advertisement and give a break to ‘sex sells’ strategy.
Nevertheless a similar advertisement was launched by Peta last year featuring Isabel Roces to promote vegetarianism.
Via Hout Lust
