This a refreshing advertisement launched by the British Natural History Museum to promote its latest exhibition, Predators. The advertisement clearly aims at bringing some adventure with this ad it claims that in case of failure to spot a lion quickly in the ad would be dangerous for one’s life. However, the concept is very appropriate as in a perfect landscape for lions if anybody makes mistake to spot a lion quickly can be dangerous for him.
As the advertisement asks to spot a lion in the ad the words of copy has been sparsely scattered to depict eyes of the viewers will be definitely rolling all over. Most often it is difficult to roll out such an interesting and amusing advertisement for such serious issues and many advertisements of this genre and being unattractive. Thereforew, this advertisement is far great from those advertisements.
The copy of the ad reads, ‘If you have not spotted the lion by now, you are dead’. The advertisement was created by Burkitt DDB.
Via Coolzor
