EchoStar’s Dish Network’s viewers got to see more than usual 30 second ad of Ford Explorer 2007. With the help of a button that appeared on their television screen, they actually saw more about the SUV. Viewers also were able to locate the nearest dealership, found out the safety measures etc.
Turner Media, one of the nation’s leading interactive advertising agencies has created the ad and both the advertiser and the agency are content with the result they have received. After years’ of speculation and false start, it seems interactive agencies are agining grip over the medium.
Turner Media Group now provides eight interactive TV channels. And in last few months it has bagged clients like U.S Navy and Lexus.
Interactive TV advertising has arrived.
