After creating a big hullabaloo on New Year’s Eve at New York Times Square, AT&T initiates a new global advertising campaign, which will appear in more than 14 countries around the world. The campaign will tout its global enterprise capabilities and will focus on building the new AT&T brand in the Europe, Africa, Middle East, Latin America and Asia. The budget of the campaign, approximately 8.5 billion will be spent in global print, online, television and billboard advertising.
Earlier, with its ‘Your World. Delivered’ campaign AT&T focused on promoting its new company in United States.
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