If everyone in New York City washed their laundry in cold water for just one day, the energy savings could be 5.7 million kWh. Enough to power every light in the Empire State Building for an entire month. Save loads of energy. Tide Coldwater.
If everyone in Los Angeles washed their laundry in cold water for just one day, the energy savings could be 11.8 million kWh. Enough to power a cruise ship from Los Angeles all the way to Hawaii. Save loads of energy. Tide Coldwater.
If everyone in Chicago washed their laundry in cold water for just one day, the energy savings could be 1.9 million kWh. Enough to power the lights for an extra-inning game at Wrigley Field lasting two months. Save loads of energy. Tide Coldwater.
This is a smart advertisement campaign for Tide Coldwater focusing on the fact that how washing laundry in cold water can help saving energy. The advertisements showing stadium, ship and building being build up by using packets of Tide depicting how energy saving will help them to light up and the ship to cruise through. The campaign is clearly indicative and informative in its approach.
The campaign has also brought out an unbelievable piece of art direction despite having a not so good idea. However, the copy used in the campaign seems to stretching despite giving ample information. The campaign is credited to Saatchi, New York, USA.
Via Ads of the World
