In an age where increasing number of people merely write with a pen owing to the revolutionized technology, pen makers might be finding it tough to push their products in the market following the trend their even promotional strategy has also changed its approach to advertise itself. This advertisement campaign for Bic pens has focused on few urgent situations when a pen can definitely be of immense help.
The campaign is showing how a pen could be effective in emergency situation when there is limitation of time. The campaign has incorporated a smart use of calligraphy in order to show the beauty of writing. The campaign is based on a smart idea with great execution. The copy of the ad reads, ‘More joy of writing’. The campaign was created by Jung Von Matt.
Via coolz0r
