Search engine optimization is a quantifiable, repeatable process that is used to send pointers to search engines that your pages are worth appearing in their listings. If you aren’t already taking advantage of the endless SEO possibilities, you’re missing out on a lot.
The continuous changes to the SEO rules require that you never take a break from understanding what the new trends and ranking factors are. Understanding and following these trends, as daunting as it may seem, can help your business move up the ladder and stay on top in this competitive online world.
One of such trends is that of voice search which is set to dominate at least 50% of online search queries by 2020. Using voice search means that the idea of creating content around a specific keyword bucket will no longer exist. So, businesses will need to adapt their SEO strategy to suit the new search trend.
Another trend is the growth of secured website certificates (SSL) influencing the ranking of a site. According to a blog post from SEO Tribunal, 27% of the top ten search results use HTTPS. Already, browsers like Chrome are treating websites that don’t start with HTTPS as being possibly unsafe.
A third trend is that sites with longer and more informative content will occupy the top spots. In fact, the average Google first page result contains 1,890 words. If your site contains around 1,500 or more words, it will perform better in the search engine rankings and draw more organic traffic than pages with shorter content.
With each passing day, the transition from a desktop-based to a mobile-based Google index is getting more feasible. This means that businesses must ensure that their website is mobile friendly if they want to rank high in search results. An easy way to do this is by implementing a responsive design on your website.
Other factors that affect your website’s rank in search results include page speed, bounce rate, backlink profile, etc.
But, that’s not all of the trends for this year; if you want to know more, you need to check out the infographic below:
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